# Palm-Sized Grocery Guides The 'Dirty Dozen Cheat Sheet' Helps you Buy Organic By Venessa Fisher | Published 2010-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-dozen-cheat-sheet References: [coolhunting](http://www.coolhunting.com/food-drink/while-buying-or.php) & [mypapercrane](http://www.mypapercrane.com/blog/?p=2135) It has been a longtime predicament for many as to whether or not to spend that extra cash on [organic produce](https://www.trendhunter.com/trends/olivias-organics) or not. Well, look no further than the 'Dirty Dozen Cheat Sheet' for a little help in that department. Designed by Heidi Kenney, this cute and downloadable credit card-sized guide separates 27 [common fruits and veggies](https://www.trendhunter.com/trends/fresh-european-produce) into two categories: those with [low pesticide content](https://www.trendhunter.com/trends/vegcheck) and those without. Kenney also uses kawaii-style illustrations based on the Environment Working Group’s extensive list. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Organic Simplification:** The simplified approach can be applied to other areas of consumer decision making, creating opportunities for businesses to offer easy-to-use guides and resources to help simplify the often complicated world of organic buying. - **Personalized Guides:** Personalized guides that cater to individual health needs could offer businesses in the wellness industry an opportunity to provide innovative services and products. - **Kawaii Marketing:** The use of kawaii-style illustrations could be a disruptive innovation opportunity for companies looking to market their products to a younger, style-conscious demographic. ### Where This Applies - **Grocery Retail:** Grocery retailers could offer their customers similar palm-sized guides for easy reference, or leverage technology to offer personalized guides based on their customers' shopping history. - **Wellness:** Wellness companies could develop personalized guides for healthy eating based on customers' unique health profiles, or offer subscription services that deliver tailored groceries to their doorsteps. - **Marketing and Advertising:** Companies in marketing and advertising could target younger, style-conscious audiences by using kawaii-style illustrations in their campaigns to capture their attention and build brand loyalty. ## Related on Trend Hunter - [Pesticide-Removing Produce Cleaners](https://www.trendhunter.com/trends/cadre-bio-fresher.md) - [Cruelty-Free Grocery Catalogues](https://www.trendhunter.com/trends/ethical-food-products.md) - [Free-From Produce Washes](https://www.trendhunter.com/trends/produce-wash.md) - [Chemical-Free Produce Sterilizers](https://www.trendhunter.com/trends/portable-food-cleaner.md) - [Dynamic Food Safety Detectors](https://www.trendhunter.com/trends/food-safety-detector.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Dietary Scan Tools](https://www.trendhunter.com/trends/getchmeva.md) - [Upcycled Fruit Chews](https://www.trendhunter.com/trends/climate-candy.md) - [Minimalist Kitchen Devices](https://www.trendhunter.com/trends/bio-fresher.md)