# Dirty Chai Chocolates TCHO x Equator Coffees Collaborated on the Dirty Chai Bar By Laura McQuarrie | Published 2023-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-chai-chocolate References: [nosh](https://www.nosh.com/news/2023/new-products-meatis-mushroomroot-jerky-kelp-hot-sauce) & [tcho](https://tcho.com/products/dirty-chai?variant=40290373730390)  The [TCHO](https://www.trendhunter.com/trends/bittersweet-drinking-chocolate) x Equator Coffees collab created a [Dirty Chai](https://www.trendhunter.com/trends/dirty-chai) chocolate bar that beautifully blends Masala chai with creamy cashew oat milk chocolate and espresso. Specifically, this plant-based chocolate bar features [Equator Coffees’](https://www.trendhunter.com/trends/equator-coffees) Jaguar espresso, a complex blend that's full of fruit, dark chocolate and spice that offers "a new world approach to traditional-style espresso." Dirty chai has garnered a dedicated cult following for its unique blend of spiced tea and espresso, creating a harmonious synergy of flavors. This best-of-both-worlds plant-based chocolate bar infused with the comforting essentials of a dirty chai promises to captivate that same audience, offering a delightful and guilt-free way to savor this espresso-spiked tea flavor combination on the go. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 54% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dirty Chai Chocolate:** TCHO x Equator Coffees created a plant-based chocolate bar that combines the flavors of dirty chai for a unique and indulgent treat. - **Masala Chai Blends:** The collaboration highlights the popularity of masala chai by infusing it into a cashew oat milk chocolate bar, catering to the growing demand for unique and flavorful plant-based products. - **Espresso-infused Treats:** Equator Coffees' Jaguar espresso adds a new dimension to the traditional dirty chai, opening up opportunities for other espresso-infused confections. ### Industries Being Reshaped - **Coffee and Tea:** The booming coffee and tea industry can explore more innovative collaborations, like this dirty chai chocolate bar, to create unique and appealing flavor experiences. - **Plant-based Food:** The plant-based food industry can tap into the growing popularity of dirty chai and create more plant-based treats, like this chocolate bar, to cater to the increasing demand for indulgent yet guilt-free options. - **Artisanal Chocolates:** Artisanal chocolate makers can experiment with unique flavor combinations, such as dirty chai with espresso, to offer consumers new and exciting taste experiences. ## Related on Trend Hunter - [Vodka Chai Cocktails](https://www.trendhunter.com/trends/dirty-chaitini.md) - [Mushroom-Powered Dirty Chai Blends](https://www.trendhunter.com/trends/dirty-chai.md) - [Bittersweet Drinking Chocolate](https://www.trendhunter.com/trends/bittersweet-drinking-chocolate.md) - [Rooibos Chocolate Bars](https://www.trendhunter.com/trends/rooibos-chocolate-bar.md) - [Cocktail-Inspired Dark Chocolates](https://www.trendhunter.com/trends/micro-batch-chocolate-bars.md) - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md) - [Tea-Branded Chocolate Bars](https://www.trendhunter.com/trends/hojicha-chocolate.md) - [Mindful Mushroom-Infused Chai Teas](https://www.trendhunter.com/trends/dirtea-chai.md) - [Tea-Infused Treats](https://www.trendhunter.com/trends/tea-infused.md)