# Mindful Mushroom-Infused Chai Teas DIRTEA Chai Supports Energy, Focus and Calming By Michael Hemsworth | Published 2024-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dirtea-chai References: [retailtimes](https://retailtimes.co.uk/dirtea-launches-premium-functional-chai-bend-expanding-wellness-portfolio/) & [dirteaworld](https://www.dirteaworld.com)  DIRTEA Chai is a new premium blend created by the brand to provide consumers with a delicious drink mix that will support their energy needs, while also prioritizing focus and calming properties. The product is achieved with a combination of Indian spices for an authentic Chai tea flavor alongside [adaptogenic mushrooms](https://www.trendhunter.com/trends/muush) for a functional spin on the classic refreshment. The recipe includes 2,400mg of DIRTEA's organic, dual-extracted mushrooms in every serving that includes Lion's Mane, Tremella and Reishi. The [Chai recipe](https://www.trendhunter.com/trends/masala-chai-blends) includes ginger, turmeric, cinnamon, cardamom, clove and nutmeg for a delicious flavor in every cup. Co-Founder and CMO Andrew Salter spoke on the DIRTEA Chai saying, "With DIRTEA Chai, we wanted to create something truly transformative – a product that not only tastes amazing but also delivers [functional benefits](https://www.trendhunter.com/trends/mushroom-powders) that help people connect with themselves throughout the day. This blend brings together centuries-old ingredients and modern wellbeing, making it a valuable addition to any daily regimen.” ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 80% | Activity: 89% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Mushroom-enhanced Beverages:** Mushroom-enhanced beverages are emerging as a popular choice for consumers seeking both functional benefits and rich flavors in their daily drinks. - **Adaptogenic Tea Blends:** Adaptogenic tea blends combine traditional tea ingredients with adaptogenic herbs and fungi to offer enhanced health benefits and holistic wellness. - **Functional Energy Drinks:** Functional energy drinks prioritize natural ingredients and health-boosting additives, moving beyond simple caffeine reliance to support holistic energy and focus. ### Where This Applies - **Health and Wellness:** The health and wellness industry is seeing a surge in products that blend traditional ingredients with modern science to promote overall wellbeing and daily performance. - **Beverage Manufacturing:** Beverage manufacturing is innovating by incorporating superfoods and adaptogens, creating products that appeal to health-conscious consumers. - **Natural Supplements:** The natural supplements industry is expanding its scope to include edible products, making it easier for consumers to incorporate beneficial ingredients into their routines. ## Related on Trend Hunter - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Functional Mushroom Gummies](https://www.trendhunter.com/trends/dirtea-gummies.md) - [Functional Mushroom Teas](https://www.trendhunter.com/trends/functional-instant-teas.md) - [Adaptogenic Iced Tea Lemonades](https://www.trendhunter.com/trends/space-tea.md) - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md) - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [Single-Serve Mushroom Coffee Sachets](https://www.trendhunter.com/trends/dirtea-sachets.md) - [Turmeric-Infused Chai Teas](https://www.trendhunter.com/trends/tulsi-turmeric-chai.md)