# Purpose-Driven Chocolate Bars Dirtbag Bar is a Chewy Chocolate Bar Made with Organic, Whole Foods By Laura McQuarrie | Published 2023-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dirtbag-bar References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/dirtbag-bar-a-chewy-wholefood-chocolate-bar-with-a-mission-for-mental-health/) & [dirtbagbar](https://www.dirtbagbar.com/)  Dirtbag Bar stands out as a different kind of chocolate bar, one that's non-conventional, purpose-driven and fueled by only organic, whole food ingredients. This clean and light bar consists of dates, 100% dark chocolate, rolled oats, and sunflower seeds and no added sugars, powders, oils or syrups. As a result, the chewy chocolatey snack bar is nutrient-dense and non-melting, supporting the ease of eating on the go. As a purpose-driven product, this bar is not just organic, vegan, gluten-free and made without GMOs since a portion of its sales help to support 1% for Mental Health. Health-conscious individuals who are mindful about what they consume will be intrigued by Dirtbag Bar and as a whole, this bar feeds into the growing demand for better-for-you, more ethical food options. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 70% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Purpose-driven Chocolate Bars:** Opportunity to create more purpose-driven snack bars made with clean, organic, whole food ingredients and supporting social causes. - **Better-for-you Snack Options:** Opportunity to tap into the growing demand for healthier, more ethical food options. - **Supporting Mental Health Causes:** Opportunity for companies to highlight their support for mental health causes and drive more mindful consumption choices. ### Sectors Adopting This - **Food and Beverage:** Opportunity to disrupt the snack bar industry with purpose-driven, better-for-you options. - **Mental Health Services:** Opportunity for mental health services providers to partner with food companies and promote mutual support for mental health causes. - **Socially Conscious Brands:** Opportunity to expand the reach of socially conscious brands by aligning with popular causes and offering relevant products. ## Related on Trend Hunter - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Chocolatey Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/dark-chocolate-brownie-crunch.md) - [Functional Candy Bars](https://www.trendhunter.com/trends/plant-based-candy-bar.md) - [Added Sugar-Free Chocolates](https://www.trendhunter.com/trends/nutsla-dt-organic-dark-chocolate.md) - [Free-From Pressed Bars](https://www.trendhunter.com/trends/pressed-bars.md) - [Raw Goji Berry Chocolates](https://www.trendhunter.com/trends/raw-chocolate-bar.md) - [Chocolatey Gluten-Free Bars](https://www.trendhunter.com/trends/glutenfree-bar.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md)