# Devilsh Vacuum Ads The Dirt Devil 'The Exorcist' Spoofs the Iconic Horror Film By Michael Hines | Published 2011-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dirt-devil-the-exorcist References: [laughingsquid](http://laughingsquid.com/dirt-devil-ad-spoofs-the-exorcist/) The Dirt Devil 'The Exorcist' is the greatest commercial I have seen in some time. The ad is a spot-on spoof of The Exorcist with a hilarious twist. I'm not going to ruin what happens, but let's just say that the young woman in this video is possessed by a different kind of devil. The commercial was produced by German film school Filmakademie Baden-Württemberg and has top-notch lighting and acting, which isn't something you can say about most commercials. The ad manages to spoof one of the [scariest movies of all time](https://www.trendhunter.com/trends/droga5s-wake-up) and get its brand message across. If that isn't an advertising win, I don't know what is. You can check out the video, along with other [outrageous and original commercials](https://www.trendhunter.com/trends/outdoor-advertising-campaign) here. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 21% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Humorous Commercials:** Disruptive innovation opportunity: Brands can create humorous commercials that spoof popular movies to attract attention and engage customers. - **Parody Marketing:** Disruptive innovation opportunity: Companies can leverage parody marketing to create memorable and entertaining advertisements that resonate with the target audience. - **Creative Brand Messaging:** Disruptive innovation opportunity: Brands can utilize creative brand messaging to stand out in the crowded advertising landscape and leave a lasting impression on consumers. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Advertising agencies can embrace humor and creativity to revolutionize the way commercials are created and perceived. - **Film Production:** Disruptive innovation opportunity: Film production companies can collaborate with brands to create original and engaging content that blurs the line between commercials and entertainment. - **Marketing and Branding:** Disruptive innovation opportunity: Marketing and branding professionals can explore new ways to incorporate humor and parody into their strategies to captivate audiences and build brand awareness. ## Related on Trend Hunter - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Revived 90s Commercials](https://www.trendhunter.com/trends/fruithead.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)