# Editable Slogan Apparel The dirstuff Smart T-Shirt Lets You Customize the Style However You Want By Michael Hemsworth | Published 2018-03-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dirstuff-smart-tshirt References: [thegadgetflow](https://thegadgetflow.com/portfolio/free-speech-t-shirt/) & [kickstarter](https://www.kickstarter.com/projects/536474540/the-smart-t-shirt-a-free-speech-fashion-revolution) [Customization in fashion](https://www.trendhunter.com/trends/dkny-x-fashionverse) has become a popular capability that offers clear benefits to consumers, which is seeing brands respond with new options like the dirstuff Smart T-Shirt. Developed as an [editable slogan T-shirt](https://www.trendhunter.com/trends/programmable-clothing), the garment features a section on the front that can be emblazoned with your choice of words, slogans or brand information to turn your body into a [walking billboard](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood). This can be used to convey your personality to those around you or as a means of advertising your personal brand or business in a fun, interactive way. The dirstuff Smart T-Shirt also comes with a QR code on the sleeve that can be scanned by others to access pertinent information about you including your social media accounts, phone number and much more. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Fashion:** The trend of customizable fashion presents opportunities for brands to offer personalized products, allowing customers to express their individuality. - **Interactive Advertising:** The rise of interactive advertising through editable slogan apparel provides businesses with a unique opportunity to promote their brand in a fun and engaging way. - **Digital Interaction Integration:** The inclusion of QR codes on clothing items opens up possibilities for integrating digital interactions with physical apparel, creating new opportunities for social sharing and connecting online and offline experiences. ### Sectors Adopting This - **Fashion Retail:** The customizable fashion trend offers fashion retailers the chance to tap into the growing demand for personalized products and differentiate themselves in the market. - **Advertising and Marketing:** The use of editable slogan apparel for interactive advertising presents opportunities for advertising and marketing agencies to create unique campaigns that capture the attention of consumers. - **Technology and Wearable Devices:** The integration of QR codes on clothing items highlights the potential for technology and wearable device industries to explore new applications and functionalities in the fashion space. ## Related on Trend Hunter - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Branded Custom Device Skins](https://www.trendhunter.com/trends/custom-device-skins.md) - [AI-Powered Timepiece Design Tools](https://www.trendhunter.com/trends/swatch-aidada-tool.md)