# Sci-Fi Clone Campaigns Dirk Bikkembergs' Latest Advertorial Embraces Repetition By Jana Pijak | Published 2014-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dirk-bikkembergs References: [fuckingyoung.es](http://fuckingyoung.es/dirk-bikkembergs-fallwinter-2014-campaign/) & [bikkembergs](http://www.bikkembergs.com/) The Dirk Bikkembergs Fall/Winter 2014 campaign celebrates [sci-fi themed imagery](https://www.trendhunter.com/trends/the-future-is-not-set). The label unveiled its latest advertorial that features model Josh Haywood. Josh is captured by ZATAC for the image series and outfitted by wardrobe stylist Flavia Galantini. Flavia dresses her model muse in a range of streamlined and edgy pieces from the Dirk Bikkembergs Fall/Winter 2014 line with standouts that include its leather jackets, quilted vests and printed statement tees. This ad campaign features cloned versions of its model star that are inspired by themes found in sci-fi films and literature. Josh poses with his replicas that are showcased in the same or opposing outfits as his own. This [fun and futuristic campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) is reflective of its designer's aesthetic that is known for its youthful and edgy elements. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Sci-fi Cloning Imagery:** Opportunity for fashion industry to create futuristic campaigns that play with the idea of cloning and repetition. - **Futuristic Fashion:** Creating edgy, streamlined pieces for the fashion industry inspired by sci-fi themes and aesthetics. - **Youthful & Edgy Aesthetics:** Designers and brands can explore youthful and edgy designs that reflect the futuristic themes of sci-fi. ### Who This Affects Most - **Fashion:** Innovative and forward-thinking ad campaigns that embrace science fiction themes can enhance brand value and customer interest in fashion. - **Film & Literature:** Incorporating science fiction themes like cloning can create buzz and interest in the film and literature industries. - **Technology:** Developing technology that allows for cloning and replication could lead to innovative and futuristic advancements in the technology industry. ## Related on Trend Hunter - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)