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# Anti-Stress Bags
Diridondica De Stress Collection

By jelalyn | Published 2007-12-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/diridondica
References: [fashionoffice.org](http://www.fashionoffice.org/design/index.htm) & [diridondica](http://www.diridondica.com/)

Women who suffer with a daily dish of stress will love [Diridondica](http://www.diridondica.com)'s latest handbag range. Called De Stress Collection, the bags have multi-flexible and durable surfaces where you can release your negative energy into. You can pinch, squeeze, pull, scratch, push or squash the bag, without doing great harm to it.

A great tool to a free [anti-stress therapy](https://www.trendhunter.com/trends/destressapp) program, the handbags are designed by Serbian designer Danijela Stojanovic. According to the designer, "Inspiration for bag creating comes from my wish to challenge the conventions of femininity and make a bag that would not be just an object of fashion but a transportable art object that has a practical function. â€œDiridondicaâ€ handbags are provocation with essence and not just a mere ignoring trends."

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 35% | Activity: 7% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Anti-stress Products:** Disruptive innovation opportunity: Develop new products that offer stress relief and relaxation.
- **Artistic Functionality:** Disruptive innovation opportunity: Combine art and functionality to create unique and practical products.
- **Challenging Conventions:** Disruptive innovation opportunity: Create products that defy traditional norms and provoke new perspectives.

### Sectors Adopting This

- **Fashion Accessories:** Disruptive innovation opportunity: Introduce stress-relieving features into fashion accessories like handbags and purses.
- **Wellness and Self-care:** Disruptive innovation opportunity: Incorporate stress relief techniques into wellness and self-care products.
- **Art and Design:** Disruptive innovation opportunity: Merge art and design to create functional objects that inspire and provoke thought.

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