# Fantasy Wolf Breads Deliveroo Teamed Up with a Game of Thrones Actor to Make Direwolf-Shaped Bread By Mary Van Puymbroeck | Published 2017-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/direwolfshaped-bread References: [mashable](http://mashable.com/2017/07/14/game-of-thrones-direwolf-loaves-hot-pie/#7pctW7i_0sqx) & [deliveroo](https://deliveroo.co.uk/menu/london/battersea-york-road/you-know-nothing-john-dough) Serious 'Game of Thrones' fans will remember the scene where Aria Stark's baker friend, 'Hot Pie,' makes her a loaf of direwolf-shaped bread. To celebrate the season seven premiere, the actor who plays Hot Pie, Ben Hawkey, has teamed up with 'Deliveroo' to send fans new and improved loaves of direwolf-shaped bread. The collaboration is called 'You Know Nothing John Dough,' a pun that references an iconic moment in the show featuring one of the main characters. The loaves are made of wholewheat cornbread with orange zest, a tasty departure from what Aria probably ate on the show. While this isn't the first time a fan has tried to replicate Hot Pie's direwolf-shaped bread, the fact that these loafs are made in part by Hot Pie himself is quite thrilling for die-hard fans. Deliveroo will begin sending these [fantasy breads](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu) to Londoners on Monday July 17th, the day after the show's premiere, for £1 each. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fantasy Food:** The success of this collaboration suggests that fans are interested in experiencing fantasy food items. - **Collaborations with Entertainment Industry:** Brands can leverage popular TV shows, movies, or music to create unique products and experiences for fans. - **Limited Time Offers:** Creating time-limited offers for unique or seasonal food items can create excitement and urgency among customers. ### Who This Affects Most - **Food and Beverage:** The food industry can continue to gain inspiration from popular culture to create unique items that attract a new customer base. - **Entertainment:** Entertainment companies can collaborate with food brands to create unique merchandise for fans and generate additional revenue streams. - **E-commerce and Delivery Services:** E-commerce platforms and delivery services can leverage limited time offers and unique merchandise to attract and retain customers. ## Related on Trend Hunter - [Series-Inspired Bakery Bundles](https://www.trendhunter.com/trends/hot-fellas-bakery-bundle.md) - [Character-Dessert Collab Menus](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters.md) - [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md) - [RPG-Themed Baked Goods](https://www.trendhunter.com/trends/dragon-quest-slime-bread.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Video Game-Inspired Frozen Treats](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages.md) - [Movie-Themed Cookie Lines](https://www.trendhunter.com/trends/wuthering-heights.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Bakery-Steakhouse Collaborations](https://www.trendhunter.com/trends/hawksmoor-and-dominique-ansel-workshop.md)