# On-Demand Olympics Coverage The DirecTV Winter Olympics Coverage Can be Streamed in 4K HDR By Michael Hemsworth | Published 2018-02-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/directv-winter-olympics References: [engadget](https://www.engadget.com/2018/02/07/directv-winter-olympics-4k-hdr-dolby-atmos/) & [about.att](http://about.att.com/newsroom/2018_olympic_winter_games_coverage.html) Many of the major networks are going to be offering round-the-clock coverage of the games when they start, but the [DirecTV](https://www.trendhunter.com/trends/mysports-directv) Winter Olympics coverage aims to be the best and highest quality. Capable of being [streamed in 4K HDR](https://www.trendhunter.com/trends/dangbei-dbox02) with [Dolby Atmos](https://www.trendhunter.com/trends/dolby-and-tcl), the coverage will offer fans a way to enjoy their favorite events at their leisure. This ensures that users don't have to worry about not catching the events live to increase their ability to enjoy the games without feeling like they're missing key coverage. The DirecTV Winter Olympics on-demand coverage will start when the games kick off on Friday, February 9 and will allow consumers to take full advantage of their subscription for the event. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Olympics Coverage:** Opportunity to develop streaming platforms that offer high-quality, customizable coverage of major sporting events. - **4K HDR Streaming:** Opportunity to provide high-definition, immersive streaming experiences to viewers by leveraging 4K HDR technology. - **Personalized Sports Viewing:** Opportunity to create personalized sports viewing experiences that cater to individual preferences and interests. ### Sectors Adopting This - **Streaming Services:** Disruptive innovation opportunities exist in developing advanced streaming services that deliver high-quality, on-demand sports coverage. - **Technology:** Opportunities for disruptive innovation in the technology sector include advancements in 4K HDR streaming capabilities and personalized viewing platforms for sports. - **Media and Entertainment:** Disruptive innovation opportunities in the media and entertainment industry include creating new platforms and content delivery methods for personalized sports viewing experiences. ## Related on Trend Hunter - [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md) - [Enhanced Video Streaming Features](https://www.trendhunter.com/trends/1080p-enhanced.md) - [Enhanced 4K Sports Channels](https://www.trendhunter.com/trends/tata-play.md) - [Multiview Streaming Platform Services](https://www.trendhunter.com/trends/youtube-tv-1.md) - [Super Bowl Streaming Services](https://www.trendhunter.com/trends/tubi-1.md) - [Free-of-Charge Live Sports Channels](https://www.trendhunter.com/trends/roku-sports-channel.md) - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Basketball Cable Updates](https://www.trendhunter.com/trends/xfinity-multiview.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md)