# Direct-to-Fridge Delivery Subscriptions Walmart+ InHome Direct-to-Fridge Delivery is Convenient By Michael Hemsworth | Published 2022-07-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/directtofridge-delivery References: [drugstorenews](https://drugstorenews.com/walmart-adds-inhome-direct-fridge-delivery-subscription) & [walmart](https://www.walmart.com)  The [Walmart+ InHome](https://www.trendhunter.com/trends/walmart-subscription-service) direct-to-fridge delivery has been added to the brand's [subscription service](https://www.trendhunter.com/trends/waitrose-delivery-pass) in a bid to help consumers access the convenient option at a competitive price. Members of the Walmart+ service can now add the direct-to-fridge option for $7 per month or $40 per year, which could maximize the number of consumers who can access it. The brand also announced it will be expanding its InHome service in a number of new markets including Miami, Orlando, Tampa, Austin, Dallas, San Francisco and San Jose. Senior Vice President and General Manager of Walmart+ Chris Cracchiolo commented on Walmart+ InHome direct-to-fridge delivery saying, "When Walmart+ members ask for something, we work around the clock to make it happen for them. Our members want options and a shopping experience that is easy to navigate and accommodates their individual needs, while saving them time and money — this is true now more than ever.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 8% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-fridge Delivery:** Retailers can explore subscription services with direct-to-fridge delivery to provide a more convenient and personalized service for consumers while streamlining their supply chain. - **Expansion of In-home Delivery:** Retailers can explore in-home delivery services as a way to diversify their delivery options and reach new markets with minimal operational overhead. - **Subscription-based Delivery Services:** Retailers can explore subscription-based delivery services as a way to offer a budget-friendly and convenient solution for consumers that can increase brand loyalty and retention. ### Sectors Adopting This - **Retail Industry:** Retail companies can utilize in-home and direct-to-fridge delivery services to optimize their supply chain approach to delivery that can increase customer satisfaction and generate additional revenue streams. - **Logistics Industry:** Logistics companies can support in-home and direct-to-fridge delivery services to create new business models and provide more efficient solutions for servicing the retail landscape. - **Subscription Industry:** Subscription-based companies can partner with retailers to leverage the power of subscriptions to offer consumers more personalized and convenient delivery options that can generate predictable revenue streams. ## Related on Trend Hunter - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Retailer Subscription Fuel Discounts](https://www.trendhunter.com/trends/walmart-subscription-service.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md) - [Senior Grocery Delivery Initiatives](https://www.trendhunter.com/trends/walmart-and-avanlee-care.md) - [Low-Cost Grocery Delivery Memberships](https://www.trendhunter.com/trends/instacart-discounted-membership.md) - [Convenience Store Subscription Deliveries](https://www.trendhunter.com/trends/7now-gold-pass.md) - [Speedy Retailer Delivery Partnerships](https://www.trendhunter.com/trends/walmart-and-doordash.md)