# Premium Direct-to-Consumer Mattresses DreamCloud's Signature Mattresses Embody Accessible Luxury By Jana Pijak | Published 2018-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/directtoconsumer-mattress References: [dreamcloudsleep](https://www.dreamcloudsleep.com/) [DreamCloud](https://www.dreamcloudsleep.com/) is a new luxury-minded digital mattress brand offering the first ever 15-inch direct-to-consumer mattress sold exclusively online The company's mattresses are affordable -- ranging from $1,074 for a Full size to $1,499 for a classic King -- without skipping out on quality materials. The brand's mattresses boast an [8-Layer System](https://www.trendhunter.com/trends/sweetnight-coolnest-mattress) which consists of a breathable TrueTuftedTM Cashmere Blend Top, [cooling Gel Infused Memory Foam](https://www.trendhunter.com/trends/memory-foam-mattress1) and Super Soft Quilted Memory Foam that conform to a user's body to ensure a maximum level of comfort. Additionally, a hypoallergenic Supreme Natural Latex, DreamPlush Supporting Memory Foam and Super Dense Super Soft Memory Foam are added for [back alignment](https://www.trendhunter.com/trends/sealy-posturepedic). Lastly Patent-Pending “Best Rest” Coils offer increased support while a High Density Super Soft Memory Foam layer acts as added cushioning. In addition to its premium products and accessible pricing, DreamCloud goes one step further, offering a risk-free 365 Night Home Trial for buyers, and offers an Everlong Warranty that allows owners to recondition and clean their mattress when needed. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Affordable Luxury Mattresses:** The trend of offering premium-quality mattresses at affordable prices is disrupting the traditional luxury mattress industry and creating opportunities for direct-to-consumer brands like DreamCloud. - **Digital-first Mattress Sales:** The trend of selling mattresses exclusively online is disrupting brick-and-mortar retail and creating opportunities for digital-first mattress brands like DreamCloud. - **Risk-free Trials and Warranties:** The trend of offering extended risk-free trials and warranties is disrupting the mattress industry and creating opportunities for brands like DreamCloud to build trust and loyalty with their customers. ### Where This Applies - **Mattress Manufacturing:** The rise of direct-to-consumer mattress brands like DreamCloud is disrupting the traditional mattress manufacturing industry and creating opportunities for companies to innovate their supply chain and manufacturing processes. - **E-commerce:** The trend of selling mattresses exclusively online is disrupting the traditional retail industry and creating opportunities for e-commerce companies to expand into the home goods and furniture markets. - **Home Goods and Furniture:** The disruption caused by digital-first mattress brands like DreamCloud is creating opportunities for home goods and furniture manufacturers to innovate their product offerings and customer service experiences. ## Related on Trend Hunter - [Contemporary Luxury Mattresses](https://www.trendhunter.com/trends/luxury-firm-mattress.md) - [Luxury Mattress Collections](https://www.trendhunter.com/trends/luxury-mattress-collection.md) - [High-Density Memory Foam Mattresses](https://www.trendhunter.com/trends/highdensity-memory-foam-mattress.md) - [High-Tech Mattress Models](https://www.trendhunter.com/trends/sleep-number.md) - [Premium Supportive Mattress Designs](https://www.trendhunter.com/trends/supportive-mattress1.md) - [Budget-Friendly Quad-Layer Mattresses](https://www.trendhunter.com/trends/novilla-bliss-mattress.md) - [Hybrid Guest Mattresses](https://www.trendhunter.com/trends/hybrid-guest-mattress.md) - [Quad-Layer Pressure Relief Mattresses](https://www.trendhunter.com/trends/nolah-original.md) - [Customized Sleeping Products](https://www.trendhunter.com/trends/rest-offers.md)