# Direct-Drive Turntables The SL-1200 Turntable Offers Heavy-Duty Performance In a Compact Package By Rahul Kalvapalle | Published 2016-03-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/directdrive-turntable References: [engadget](http://www.engadget.com/2016/02/29/technics-explains-sl-1200-turntable-price/) & [technics](http://www.technics.com/global/introduction/hifi-direct-drive-turntable-system-sl-1200gae/) Technics, a brand owned by [Panasonic](https://www.trendhunter.com/trends/panasonic-sl1200m7), has managed to create a direct-drive turntable that makes use of innovative new materials and a redesigned motor, all put together by using advanced and high-tech production techniques that explain and justify the steep $4,000 price tag. Dubbed the [SL-1200G](https://www.trendhunter.com/trends/the-technics), this direct-drive turntable makes use of less plastic than its venerable predecessors, with much of this attributable to the use of a futuristic cordless direct-drive motor. What's great about this construction technique is that it makes this direct-drive turntable heavy-duty in performance but not in size, enabling you blend the best of both worlds. This is one high-tech turntable that may indeed cost a very hefty packet but is well worth the outlay given its light weight and reliable functioning. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Futuristic Cordless Direct-drive Motor:** The direct-drive turntable uses a futuristic cordless motor, offering potential disruptive innovation opportunities for the motor industry. - **Advanced and High-tech Production Techniques:** The innovative production techniques used in creating the turntable present disruptive innovation opportunities for the manufacturing industry. - **Less Plastic Construction:** The reduced plastic usage in the turntable design opens up disruptive innovation opportunities for the materials and packaging industry. ### Who This Affects Most - **Motor Industry:** The direct-drive turntable's innovative cordless motor has potential applications and disruptive innovation opportunities within the motor industry. - **Manufacturing Industry:** The advanced production techniques utilized in developing the turntable can inspire disruptive innovation and process improvements within the manufacturing industry. - **Materials and Packaging Industry:** The turntable's reduced plastic construction offers opportunities for disruptive innovation in sustainable materials and eco-friendly packaging within the materials and packaging industry. ## Related on Trend Hunter - [Premium Direct-Drive Turntables](https://www.trendhunter.com/trends/premium-directdrive-turntable.md) - [Budget-Friendly Turntable Models](https://www.trendhunter.com/trends/technics-sl40cbt.md) - [Hefty Direct-Drive Turntables](https://www.trendhunter.com/trends/directdrive-turntables.md) - [Clean Modern Turntables](https://www.trendhunter.com/trends/sl40cbt.md) - [Colorful Commemorative Turntables](https://www.trendhunter.com/trends/panasonic-sl1200m7.md) - [Opulent Audiophile Turntables](https://www.trendhunter.com/trends/project-signature-122-turntable.md) - [Hybrid Digital Analog Turntables](https://www.trendhunter.com/trends/pioneer-plxcrss12.md) - [High-Fidelity Turntables](https://www.trendhunter.com/trends/reference-10-turntable.md) - [Sleek Vertical Turntables](https://www.trendhunter.com/trends/miniot-wheel-3.md)