# Lifesaving Truck Designs The Direct Vision Truck Cab Allows Greater Driver Visibility By Rahul Kalvapalle | Published 2014-09-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/direct-vision References: [gizmag](http://www.gizmag.com/cyclist-visibility-lorry-cab-design/33938/) & [lboro.ac.uk](http://www.lboro.ac.uk/news-events/news/2014/september/166hgv.html) Researchers at Loughborough University have developed a new truck cab design -- dubbed the Direct Vision -- that would offer truck drivers a better view of the road around them, potentially lowering collisions and saving the lives of pedestrians and [cyclists](https://www.trendhunter.com/trends/livall-ai-visual-smart-helmet). The researchers say this redesigned cab would offer a 50% increase in the front and side fields of view compared to traditional cabs. The increased visibility is accomplished thanks to an 80 cm-long cab with a rounder nose, larger glazed areas, a smaller dashboard and a lower seated position for the driver. Put together, these features contrive to reduce the [blind spots](https://www.trendhunter.com/trends/highrisk-roadway) responsible for many accidents. The Direct Vision truck cab design now faces the challenge of convincing companies that switching to these truck cab designs is worth the associated cost. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Direct Vision Truck Cab:** Redesigned truck cab offering a 50% increase in visibility compared to traditional cabs presents disruptive innovation opportunities in the transportation industry. - **Increased Front and Side Fields of View:** Improving fields of view in truck cabs has the potential to reduce accidents and save pedestrians and cyclists lives, disrupting the automotive industry. - **Improved Truck Cab Design:** The development of a safer and more efficient truck cab design represents a disruptive innovation opportunity in the transportation industry. ### Sectors Adopting This - **Transportation Industry:** The redesign of truck cabs offering increased visibility presents an opportunity for companies to enhance safety and reduce accident-related costs. - **Automotive Industry:** The increased focus on fields of view in truck cab design presents an opportunity for innovation and disruption of traditional automotive manufacturing processes. - **Safety Industry:** The development of a safer truck cab design represents a disruptive innovation opportunity in the safety industry. ## Related on Trend Hunter - [Truck-Specific Driver Assistance Systems](https://www.trendhunter.com/trends/driver-assistance-system.md) - [Blind Spot-Monitoring Cameras](https://www.trendhunter.com/trends/dezl-dualview.md) - [Living Area-Equipped Shipping Trucks](https://www.trendhunter.com/trends/geely-homtruck.md) - [Autonomous Cabin-Free Shipping Trucks](https://www.trendhunter.com/trends/autonomous-electric-truck.md) - [Revolutionary Electric Commercial Trucks](https://www.trendhunter.com/trends/electric-commercial-truck.md) - [All-Electric Medium-Duty Trucks](https://www.trendhunter.com/trends/mediumduty-truck.md) - [Friendly Business Delivery Trucks](https://www.trendhunter.com/trends/autonomous-delivery-truck.md) - [Regenerative Braking Electric Trucks](https://www.trendhunter.com/trends/regenerative-braking-electric-trucks.md) - [Bump-Reducing Electric Trucks](https://www.trendhunter.com/trends/bumpreducing-electric-truck.md)