# Croatian-Themed Sailing Events This Air Transat Event Celebrated the New Direct Flight to Zagreb By Katherine Pendrill | Published 2016-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/direct-flight-to-zagreb References: [news-releases.transat](http://news-releases.transat.com/2016-01-21-Europe-is-all-yours-with-Transat-For-2016-Transat-is-offering-more-destinations-even-more-flights-and-holiday-packages-galore) To celebrate its new direct flight to Zagreb, Croatia, [Air Transat](https://www.trendhunter.com/trends/seat-sale) threw a luxurious event inspired by the Croatian tradition of sailing. With drinks, hors d'oeuvres and [stunning views of the Toronto harbor](https://www.trendhunter.com/trends/party-in-the-vineyard), the event provided the perfect setting for guests to learn more about the latest addition to Air Transat's list of [European destinations served by direct flights](https://www.trendhunter.com/trends/european-destination). During the event, the Air Transat team outlined how it is easier than ever before for travelers to explore the sights and sounds of Europe. The direct flight to Zagreb takes travelers to the heart of Croatia, giving them an excellent starting point for exploring the country's rich culture, beautiful landscape and strong architectural heritage. Direct flights to the city will begin departing from Toronto every Tuesday from June 14th to October 4th, making it the perfect summer destination for Canadians. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury Sailing Events:** Hotels and resorts can offer all-inclusive sailing packages or partner with airlines for themed events, providing customers with an immersive experience and a unique way to explore the destination. - **Direct Flight Celebrations:** Airlines can create events and promotions for new direct flights to increase brand awareness, promote tourism and attract new customers. - **Sustainable Travel:** Hotels and travel companies can implement eco-friendly practices and offer sustainable tour packages to attract environmentally conscious customers and promote responsible tourism. ### Who This Affects Most - **Hospitality:** Hotels and resorts can offer sailing packages, eco-friendly practices and all-inclusive deals to attract more customers and differentiate themselves from competitors. - **Travel:** Travel companies can offer themed tours and promote sustainable travel to appeal to new customer segments and promote responsible tourism. - **Airline:** Airlines can create themed events and promotions around new direct flights to increase brand awareness and attract new customers to their services. ## Related on Trend Hunter - [Expanded Flight Announcements](https://www.trendhunter.com/trends/flights-to-split-croatia.md) - [Colorful Promotional Travel Campaigns](https://www.trendhunter.com/trends/curaao-tourist-board.md) - [Economy Class Experiences](https://www.trendhunter.com/trends/seat-sale.md) - [Unique Non-Stop Routes](https://www.trendhunter.com/trends/dakar-and-reykjavik.md) - [Leisure Airline Expansions](https://www.trendhunter.com/trends/air-transat.md) - [All-Inclusive Airline Promotions](https://www.trendhunter.com/trends/allinclusive-vacation-packages.md) - [World Tourism Day Promotions](https://www.trendhunter.com/trends/world-tourism-day.md) - [Caribbean Cultural Celebrations](https://www.trendhunter.com/trends/carnival-oasis-2024.md) - [Non-Stop Flight Programs](https://www.trendhunter.com/trends/air-transat-adds-agadir.md)