# Humorous Celebrity-Endorsed Insurance Ads Direct Auto Insurance Launched a New Cheeky Campaign By Grace Mahas | Published 2019-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/direct-auto-insurance References: [thedrum](https://www.thedrum.com/creative-works/project/pereira-odell-get-direct-and-get-going) & [directauto](https://www.directauto.com/) Direct Auto Insurance recently launched a new [tongue-in-cheek marketing campaign](https://www.trendhunter.com/trends/where-have-you-been) titled 'Get Direct & Get Going' that features [multiple celebrities](https://www.trendhunter.com/trends/call-of-the-mustaches) including rapper Fat Joe, former [NFL](https://www.trendhunter.com/trends/tailgate-crashers) football player Johnny Manziel, and former Olympian Tonya Harding -- all of whom have needed fresh starts. The commercial makes light of the various scandals the celebrities have found themselves in to highlight Direct Auto Insurance's belief in giving second chances. “In choosing celebrities, we wanted to hone in on people who share the same everyday issues our audience faces. Sure, they’ve risen to great heights in their careers and lives, but, at the end of the day, they’re just like everyone else,” said Nick Sonderup, executive creative director at Pereira O’Dell -- the creative agency behind the campaign. The Get Direct & Get Going campaign will roll out on video, print, and digital platforms to engage everyday consumers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Marketing:** Disruptive innovation opportunity: Other brands can leverage the influence and relatability of celebrities to create engaging marketing campaigns. - **Cheeky Advertising Approach:** Disruptive innovation opportunity: Businesses can explore using humor and light-heartedness in their advertising to capture consumer attention and make a lasting impression. - **Second Chance Narrative:** Disruptive innovation opportunity: Companies can build campaigns around the theme of redemption and second chances, resonating with audiences who value forgiveness and growth. ### Sectors Adopting This - **Insurance:** Disruptive innovation opportunity: Insurers can adopt more playful and celebrity-driven campaigns to reach a wider audience and differentiate themselves from competitors. - **Marketing and Advertising:** Disruptive innovation opportunity: Marketing agencies can create strategies that embrace humor and celebrity endorsements to help brands stand out in a crowded marketplace. - **Entertainment and Media:** Disruptive innovation opportunity: Entertainment platforms and media outlets can collaborate with celebrities to create authentic and humorous content, attracting larger audiences and generating more engagement. ## Related on Trend Hunter - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md)