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# Commemorative Luxury Wallpapers
Diptyque Celebrates Its History With First Wallpaper Collection

By Niko Pajkovic | Published 2022-01-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/diptyque-2
References: [design-milk](https://design-milk.com/fragrance-brand-diptyque-launches-its-first-wallpaper-collection/?utm_source=feedly&utm_medium=webfeeds) & [diptyqueparis](https://www.diptyqueparis.com/en_us/)

![Commemorative Luxury Wallpapers](https://cdn.trendhunterstatic.com/thumbs/469/diptyque-2.jpeg)

Luxury French fragrance brand [Diptyque](https://www.trendhunter.com/trends/wallpaper-collection) has announced the launch of its first-ever wallpaper collection. The new series will consist of ten signature designs borrowed directly from [La Maison’s](https://www.trendhunter.com/trends/longchamp-store) archive, paying tribute to the brand's founders: Desmond Knox-Leet, Christiane Montadre-Gautrot, and Yves Coueslant.

The commemorative collection celebrates the brand's 60-year history, leveraging its iconic visuals and art-deco designs. As a result, the wallpaper styles arrive in a variety of rich patterns, all boasting soothing hues, and nuanced textures. In order to create the collection, the brand opted to use a [digital printing technique](https://www.trendhunter.com/trends/wallcovering-technology) that utilizes non-woven paper instead of fabric. The company's method is both sustainable and highly precise, allowing them to print upwards of 20 colors on a single sheet.

Image Credit: Diptyque

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 27% | Activity: 9% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Commemorative Wallpaper Collections:** The trend of creating wallpaper collections that pay tribute to a brand's history can be seen as an opportunity for luxury and lifestyle brands to deepen their ties to their customers.
- **Digital Printing Techniques:** The trend of utilizing digital printing techniques to create sustainable wallpapers can be seen as an opportunity for companies to reduce their ecological footprint and appeal to environmentally conscious consumers.
- **Iconic Visuals and Art-deco Designs:** The trend of incorporating iconic visuals and art-deco designs in wallpaper collections can be seen as an opportunity for companies to create a unique and nostalgic experience for consumers while leveraging their brand's history.

### Industries Being Reshaped

- **Luxury Fragrance Industry:** The luxury fragrance industry can utilize commemorative wallpaper collections to expand their product offering and leverage their brand's history.
- **Home Decor Industry:** The home decor industry can benefit from utilizing digital printing techniques to create sustainable wallpapers that appeal to environmentally conscious consumers.
- **Art and Design Industry:** The art and design industry can incorporate iconic visuals and art-deco designs in wallpaper collections to create unique and nostalgic experiences for consumers and showcase their creativity.

## Related on Trend Hunter

- [Fragrance Inspired Wallpapers](https://www.trendhunter.com/trends/wallpaper-collection.md)
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