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# Courteous Ketchup Lids
The Dipping Cover is an Eco-Friendly Design for McDonald's

By Marina Rotharmel | Published 2012-07-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dipping-cover-mcdonalds
References: [yankodesign](http://www.yankodesign.com/2012/07/16/ketchup-on-the-top/) & [idsa.org](http://www.idsa.org/category/reserved-tags/noh-haeun)

Designer’s Bae Su-Kyoo and Noh Haeun created an [eco-friendly design](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) for [McDonald's](https://www.trendhunter.com/trends/big-mac-sauce-1) allowing them to cut down on unnecessary waste. It’s called the Dipping Cover and patrons can now stop going to fill up their [ketchup cups](https://www.trendhunter.com/trends/heinz-tradeup) and instead put it right on their drinks' lids.

The experimental concept behind this convenient lid is to put a small groove right in the center of your drink’s lid. This way, you can cut down on waste by being a bit more resourceful.

The designers say it’s not messy and super easy for on the go use. Your straw wouldn’t be right in the center anymore, so there’s no worry about guzzling down any ketchup. This is a great solution to putting an end to pointless garbage.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 36% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Packaging:** The Dipping Cover presents an opportunity for other fast food chains to adopt eco-friendly packaging designs that reduce waste.
- **Convenient Food Packaging:** The Dipping Cover concept can inspire innovative designs for other food and beverage packaging that prioritize convenience and ease of use.
- **Resourceful Waste Reduction:** The groove design in the Dipping Cover encourages consumers to be more resourceful with condiment use, opening opportunities for creative waste reduction solutions.

### Who This Affects Most

- **Fast Food:** The Dipping Cover concept can revolutionize the fast food industry with its eco-friendly and convenient packaging design.
- **Food and Beverage Packaging:** The Dipping Cover's innovative lid design can disrupt the food and beverage packaging industry by introducing new ways to enhance user experience and reduce waste.
- **Sustainability:** The Dipping Cover aligns with the sustainability industry's focus on reducing waste and can inspire further innovations in eco-friendly packaging solutions.

## Related on Trend Hunter

- [Redesigned Fry Boxes](https://www.trendhunter.com/trends/dipper.md)
- [Naturally-Crafted Ketchup Cups](https://www.trendhunter.com/trends/red-gold-dunk-cup.md)
- [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md)
- [Dual-Ended Ketchup Bottles](https://www.trendhunter.com/trends/heinz-ketchup-down.md)
- [Fully Recyclable Condiment Packaging](https://www.trendhunter.com/trends/heinz-tomato-ketchup.md)
- [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md)
- [QSR Burger Sauce Packets](https://www.trendhunter.com/trends/big-mac-sauce-1.md)
- [Folding Fountain Drink Cups](https://www.trendhunter.com/trends/fountain-drink-cups.md)
- [Creative Dipping Tableware](https://www.trendhunter.com/trends/dip-sea.md)