# Dippable Lunch Wraps Holy Moly and Co-op Launch Dippable Lunch Wrap with Guacamole By Adam Harrie | Published 2026-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dippable-lunch-wrap References: [retailtimes](https://retailtimes.co.uk/co-op-and-holy-moly-have-launched-a-tex-mex-style-wrap-you-can-dip-and-dunk-with-guacamole-and-its-available-in-co-ops-popular-lunchtime-meal-deal/)  British brand [Holy Moly](https://www.trendhunter.com/trends/guacamole-chip-dip-snack-pot) partnered with retailer [Co-op](https://www.trendhunter.com/trends/coop-christmas-sandwiches) to introduce a new dippable lunch wrap featuring a Tex-Mex-style chicken wrap paired with a separate guacamole dip. The co-branded product combines pulled chicken, chipotle chutney, beans, lettuce and slaw with Holy Moly's 100% natural guacamole, allowing for a [dippable format](https://www.trendhunter.com/trends/dipping-burritos). Positioned within Co-op's premium meal deal at £3.50, the wrap offers an accessible option for consumers seeking quality and convenience. The launch also marks the first time Holy Moly's guacamole has been designed specifically for a wrap format, developed for on-the-go consumption. As demand for convenient food options with high-quality ingredients grows, collaborations like this between product producers and retailers show how brands are reconsidering their product-offering strategies. Image Credit: Holy Moly ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 53% | Activity: 52% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Dippable Meal Formats:** The separation of componentized dips and mains in single-serve packaging enables new sensory and portioning experiences that could redefine convenience eating occasions. - **Retail-brand Co-branded Products:** Collaborations between manufacturers and retailers are creating exclusive-format products that blur manufacturing and retail roles and enable shared control of innovation and margins. - **Premium Convenience at Lower Price:** Consumers' willingness to pay for higher-quality ingredients within value meal deals is pressuring supply chains to deliver premium inputs at scale and reduced unit costs. ### Where This Applies - **Retail Grocery:** Store assortments and meal-deal mechanics are evolving to include proprietary ready-to-eat formats that change shopper loyalty and in-store category dynamics. - **Food Manufacturing:** Ingredient formulators and packagers face opportunities to design modular, stable dip-and-wrap systems that alter production lines and product lifecycles. - **Foodservice & Catering:** On-the-go outlets and contract caterers are being presented with compact, shareable formats that shift menu design toward portable, componentized offerings. ## Related on Trend Hunter - [Guacamole-Inspired Lip Stains](https://www.trendhunter.com/trends/lipotle.md) - [Collaboration Prepackaged Plant-Based Foods](https://www.trendhunter.com/trends/gosh-and-urban-eat.md) - [Festive Season Lunchtime Wraps](https://www.trendhunter.com/trends/coop-christmas-sandwiches.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Halal-Certified Food Ranges](https://www.trendhunter.com/trends/express-cuisine-halal-range.md) - [Nutrition-Minded Sandwich Wraps](https://www.trendhunter.com/trends/sweetgreen-wraps.md) - [Non-Traditional Avocado Dips](https://www.trendhunter.com/trends/wholly-avocado.md) - [Protein-Topped Savory Dips](https://www.trendhunter.com/trends/shawarma-dip.md) - [Tangy Guacamole Dips](https://www.trendhunter.com/trends/wholly-guacamole-chile-lime.md)