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# Crispy Fried Chicken Chips
Hooters Thinks Its Dippable Chicken Chips Could Replace Potato Chips

By Katherine Pendrill | Published 2019-09-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dippable-chicken-chips
References: [chewboom](https://www.chewboom.com/2019/09/09/hooters-introduces-new-chicken-chips/) & [hooters](https://www.hooters.com/about/news/hot-new-hooters-chicken-chips-replaces-potato-chips-for-americas-craving-of-choice)

With the growing demand for snack-sized dishes, [Hooters](https://www.trendhunter.com/trends/hooters) has put a clever twist on chicken and created dippable Chicken Chips. While the new Chicken Chips may look a little like your average potato chips, Hooters says, don’t be fooled because "they taste a thousand times better, made with Hooters famous chicken that’s sure to leave you craving more."

Hooters' new dippable Chicken Chips are chip-sized pieces of fried chicken that are crispy, crunchy, and totally addictive. Just like any good order of chips, the new Chicken Chips are paired with your [choice of two sauces](https://www.trendhunter.com/trends/signature-dipping-sauce). This includes any of Hooters' 15 creaveable sauces and Hooters' two new limited-edition sauces: Honey Sriracha and Korean BBQ.

Available for dine-in or delivery, the new Chicken Chips are the perfect Game Day dish.

Image Credit: *Hooters.*

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 65% | Activity: 72% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Snackification:** The growing demand for snack-sized dishes presents an opportunity for innovation in creating unique and flavorful snack-sized dishes like Hooters' Chicken Chips.
- **Alternative Snacking Options:** Hooters' Chicken Chips present an alternative to traditional potato chips, tapping into the tendency to try unconventional snack options.
- **Sauce Innovation:** Offering new sauce options like the Honey Sriracha and Korean BBQ for Hooters' Chicken Chips provides an opportunity for sauce innovation and experimentation in the food industry.

### Where This Applies

- **Fast Food:** Fast food chains can introduce creative and unique menu items like Hooters' Chicken Chips to increase brand appeal and cater to customer demand for snack-sized dishes.
- **Convenience Stores:** Convenience store chains can innovate their snack offerings by incorporating products like Hooters' Chicken Chips, tapping into the growing snack market.
- **Sauce Manufacturing:** Sauce manufacturing companies can look into developing new flavors as demanded by new snack offerings in the market like Hooters' Chicken Chips.

## Related on Trend Hunter

- [Frozen Restaurant-Inspired Appetizers](https://www.trendhunter.com/trends/hooters.md)
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