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# Top-Shelf Venezuelan Rums
Diplomático Rum Adds a '2007 Single Vintage' to its Prestige Range

By Niko Pajkovic | Published 2022-10-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/diplomtico-rum
References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2022/10/diplomatico-rum-releases-2007-single-vintage-expression/) & [cafediplomatico](http://www.cafediplomatico.ca/)

![Top-Shelf Venezuelan Rums](https://cdn.trendhunterstatic.com/thumbs/490/diplomtico-rum.jpeg)

[Diplomático Rum](https://www.trendhunter.com/trends/reserva-exclusiva) has expanded its Prestige Range with the launch of its new '2007 Single Vintage' rum. According to a recent press release, the new expression will be distributed in the UK by Specialty Brands.

The 2007 Single Vintage will join the brand's [Diplomático Single Vintages](https://www.trendhunter.com/trends/single-estate-series1), which currently includes years 2000 to 2005. The expression was made by the rum brand's master blenders and has been aged for 12 years in single malt casks and ex-bourbon barrels.

“With a bright dark amber colour, the 2007 Single Vintage opens with harmonious notes of ripe red fruits accompanied with aromas of vanilla, spices and chocolate that provide a delicate and subtle aromatic balance," said Nelson Hernandez, master blender for Diplomático Rum.

Image Credit: Diplomático Rum

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 10% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Expansion of Prestige Range with New '2007 Single Vintage' Rum:** Disruptive innovation opportunity for premium rum brands to develop their own prestige range of vintage rums.
- **Aging Rum in Single Malt Casks and Ex-bourbon Barrels:** Disruptive innovation opportunity for spirits companies to experiment with aging rum in various types of barrels to produce new, unique flavors.
- **Increased Distribution of High-end Rums:** Disruptive innovation opportunity for specialty brands to increase distribution of premium rums in new markets and expand their customer base.

### Sectors Adopting This

- **Spirits:** Disruptive innovation opportunity for the spirits industry to develop premium vintage rum products and explore new aging techniques.
- **Hospitality:** Disruptive innovation opportunity for the hospitality industry to expand their premium rum offering by adding high-end vintage rums to their menu offerings.
- **Import and Export:** Disruptive innovation opportunity for import and export companies to specialize in handling the distribution of premium spirits like vintage rums.

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