# Dip-Hopped Hazy IPAs The 'Juicer Hazy' Beer is the Result Of An Innovative Brewing Process By Rahul Kalvapalle | Published 2023-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diphopped-hazy-ipa References: [beveragedynamics](https://beveragedynamics.com/2023/03/27/harpoon-juicer-hazy-ipa-ufo-florida-citrus/) & [harpoonbrewery](https://www.harpoonbrewery.com/beer/juicer-4/)  [Harpoon](https://www.trendhunter.com/trends/dryhopped-pilsner) Brewery has launched a truly delectable hazy IPA that manages to combine a relatively high alcohol content with an eminently complex and pleasing flavor profile that well and truly manages to emphasize hoppiness without making for exceptional bitterness. The 'Harpoon Juicer Hazy IPA' is a beer that was crafted as the result of an innovative brewing process referred to as "dip-hopping." This particular technique entails the hops being steeped before being fermented, allowing for the aroma to be intensified without making the taste unapproachably bitter. The end result is a brew that comes in at a bold 7.2 percent ABV and offers [notable citrus scents](https://www.trendhunter.com/trends/citrus-sea-ipa). Dan Kenary, CEO and co-founder of the [Mass. Bay Brewing Company](https://www.trendhunter.com/trends/amber-harvest-lager), which is the parent company of Harpoon, observed that the 'Harpoon Juicer Hazy IPA was "brewed with a unique hopping process" resulting in a beer that will please one and all. Image Credit: Mass. Bay Brewing Company ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 32% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Dip-hopping Technique:** The dip-hopping technique can be adopted in the brewing industry to intensify the aroma of hops without making the taste overwhelmingly bitter. - **Hazy Ipas:** The popularity of hazy IPAs as a beer style and flavor profile continues to drive innovation in the brewing industry. - **Complex Flavor Profiles:** Crafting eminently complex and pleasing flavor profiles in alcohol products presents a disruptive innovation opportunity in the beverage industry. ### Who This Affects Most - **Craft Beer:** Innovations such as dip-hopping could lead to new and exciting beer flavors and styles in the craft brewing industry. - **Alcohol Production:** Developing unique and innovative techniques, like dip-hopping, in the production and manufacturing of alcoholic beverages could create opportunities for industry disruption. - **Beverage Industry:** Experimenting with complex aroma and flavor profiles across various alcoholic and non-alcoholic products presents possibilities for innovation in the wider beverage industry. ## Related on Trend Hunter - [Aromatically Juicy IPAs](https://www.trendhunter.com/trends/aromatically-juicy-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Eminently Juicy Hazy IPAs](https://www.trendhunter.com/trends/eminently-juicy-hazy-ipa.md) - [Double-Hopped Hazy IPAs](https://www.trendhunter.com/trends/doublehopped-hazy-ipa.md) - [Lusciously Aromatic Hazy IPAs](https://www.trendhunter.com/trends/juicy-hazy-ipa.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Double Dry-Hopped Hazy IPAs](https://www.trendhunter.com/trends/dryhopped-hazy-ipa.md) - [IPA-Style Hard Seltzers](https://www.trendhunter.com/trends/juicy-hazy-hoppy.md)