# Internationally Themed Beef Sandwiches These New Arby's Dip Sandwiches are Being Test Marketed By Michael Hemsworth | Published 2025-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dip-sandwiches References: [brandeating](https://www.brandeating.com/2025/05/arbys-tests-new-grand-french-dip-and-italian-beef-dip-sandwiches.html) & [arbys](https://arbys.com)  These new [Arby's](https://www.trendhunter.com/trends/italian-beef-dip-sandwich) dip sandwiches are being test marketed by the brand at select locations as a series of internationally themed menu items perfect for lunch or dinner enjoyment. The sandwiches include the Grand French Dip as an elevated take on the brand's original Classic French Dip & Swiss alongside the [Italian Beef Dip](https://www.trendhunter.com/trends/hot-saucy-italian-beef). The sandwiches are each crafted with premium top round beef that has been slow-roasted for eight-hours to give it a soft, tender texture that works perfectly in the sandwich. The new Arby's dip sandwiches are served with a side of au jus for dipping, and can be ordered at locations in Greensboro, North Carolina and Boulder, Colorado. The menu items respond to calls for premium foodie experiences with a focus on accessibility and convenience. Image Credit: Arby's ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 29% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Fast-food Offerings:** Arby's introduction of elevated beef sandwiches highlights a trend towards gourmet options in fast-food settings, offering consumers a taste of luxury with the convenience of quick service. - **Globally-inspired Cuisine:** The test marketing of internationally themed sandwiches by Arby's demonstrates a growing trend of incorporating diverse culinary traditions into mainstream menus, broadening palates and attracting adventurous eaters. - **Artisanal Preparation Techniques:** The use of slow-roasted beef in Arby's new sandwiches reflects a trend towards artisanal preparation methods in fast food, enhancing flavor profiles and catering to quality-conscious diners. ### Where This Applies - **Quick-service Restaurants:** The innovation of crafting premium, internationally inspired sandwiches offers quick-service restaurants opportunities to differentiate themselves by meeting demand for unique and upscale fast-food experiences. - **Gourmet Food Market:** Arby's new product line aligns with the gourmet food market by bringing luxurious dining elements to a broader audience, tapping into the consumer desire for high-quality meals at affordable prices. - **Food and Beverage Innovation:** The focus on international themes and high-quality ingredients in mass-market settings presents a disruptive opportunity within the food and beverage industry, as brands seek to appeal to a more discerning customer base. ## Related on Trend Hunter - [Italian Deli-Inspired QSR Sandwiches](https://www.trendhunter.com/trends/italian-beef-dip-sandwich.md) - [Dippable Roast Beef Sandwiches](https://www.trendhunter.com/trends/french-dip-royale.md) - [Slow-Roasted Beef Sandwich Ads](https://www.trendhunter.com/trends/italian-beef-dip.md) - [Poutine-Stuffed Sandwiches](https://www.trendhunter.com/trends/poutine-dip-sandwich.md) - [Dippable Roasted Beef Sandwiches](https://www.trendhunter.com/trends/french-dip-sandwich.md) - [Premium QSR Steakhouse Sandwiches](https://www.trendhunter.com/trends/steakhouse-garlic-ribeye-sandwich.md) - [QSR Poutine Dip Sandwiches](https://www.trendhunter.com/trends/poutine-dip-sandwiches.md) - [Garlicky QSR Beef Sandwiches](https://www.trendhunter.com/trends/roasted-garlic-roast-beef-sandwich.md) - [Globally Inspired Sandwich Lineups](https://www.trendhunter.com/trends/asian-steak-dipper.md)