# Cautionary Technology Tales Short Film 'Dip N’ Dance' Sends a Strong Message About Tech Obsession By Farida Helmy | Published 2014-07-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dip-n-dance References: [designtaxi](http://designtaxi.com/news/367038/Funny-Short-Film-Shows-That-The-Technology-You-Own-Ends-Up-Owning-You/) & [vimeo](http://vimeo.com/59400095) Touching upon the very important phenomena of how technology has taken over our world and how much we relay on it for literally every part of our lives, [short animated film](https://www.trendhunter.com/trends/free-your-feet) 'Dip N’ Dance' does a beautiful job portraying our obsession. Directed by Hugo Cierzniak and produced at Delapost Paris, 'Dip N’ Dance' comically shows the audience how the technology we think we own ends up owning us. The best thing however about this amusing and stunningly done film are the sketches and illustrations created to make this cautionary tale come to life. Whether you enjoy the crafty and humorous sketches or the actual film that follows the life of a rich man living in a [completely tech-operated home](https://www.trendhunter.com/trends/cheaum-concept), the message is clear: we have become so completely enamored with technology. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Tech Obsession:** There is an opportunity for innovators to create technology that doesn't feed into our obsession. - **Animated Storytelling:** There is an opportunity for filmmakers to use animation to make important issues more accessible and digestible. - **Skepticism Towards Technology:** There is an opportunity for individuals and organizations to question the role of technology in our lives and make conscious decisions about its use. ### Where This Applies - **Technology:** There is an opportunity for tech companies to create products and services that prioritize human well-being over addiction and screen time. - **Film:** There is an opportunity for filmmakers to use the power of storytelling to shed light on important social issues and spark conversations that lead to positive change. - **Education:** There is an opportunity for educators to integrate lessons on the responsible use of technology into their curriculum. ## Related on Trend Hunter - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Animated Tech Resistance Shows](https://www.trendhunter.com/trends/jazz-cow.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Digital Dependency Awareness Campaigns](https://www.trendhunter.com/trends/digital-dependency.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md)