# Eye-Catching Neon Apparel Jeremy Scott & adidas' 'DIP' Collection is Loud and Electric By Niko Pajkovic | Published 2021-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dip-collection References: [modern-notoriety](https://www.modern-notoriety.com/jeremy-scott-adidas-originals-dip-js-candy-forum-hi-low-dipped-release-date/) & [adidas](http://adidas.com) Longtime collaborators Jeremy Scott and [adidas](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) have teamed up again to launch the new 'DIP' collection, a neon-drenched capsule consisting of candy-colored sneakers and a range of apparel. The collection includes the already revealed 'JS Candy Forum Hi' and the 'JS Candy Forum Low,' in various colorways, as well as the never-before-seen 'Adilette Teddy Slides.' Both versions of the 'JS Candy Forum' present glazed uppers "dipped" in electric hues. According to Scott, these eye-catching sneakers were intended to resemble hard candies. In addition, the collection boasts a range of matching apparel, including sweatpants, hoodies, skirts, and women's bell-bottom pants. The 'Adilette Teddy Slides' -- easily the collection's most outrageous offering -- come in bright yellow and orange and are dressed with a fuzzy, [stuffed-animal head](https://www.trendhunter.com/trends/shmoofoil). Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 92% | Activity: 62% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Neon Fashion:** Fashion brands can incorporate vibrant neon colors into their collections to attract younger consumers who are drawn to bold statement pieces. - **Collaborative Capsules:** Designers and brands can partner to create limited edition collections that generate buzz and excitement among their fan base. - **Novelty Footwear:** Shoe companies can experiment with unique designs and materials, such as the 'Adilette Teddy Slides', to differentiate themselves from competitors and appeal to consumers seeking one-of-a-kind items. ### Industries Being Reshaped - **Fashion:** Fashion brands can experiment with daring colors, patterns, and designs to create eye-catching collections that draw in new customers. - **Sportswear:** Athletic apparel companies can incorporate neon accents into their garments, such as Adidas did with the 'DIP' collection, to add an energetic and playful element to their products. - **Footwear:** Shoe brands can leverage collaborations with designers to create desirable shoes that are both fashionable and functional, making them must-have items for consumers. ## Related on Trend Hunter - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md)