# Designer Tarot-Inspired Pop-Ups Dior's Tarot-Inspired Pop-Up Showcases Its 2018 Collection By Ell Smith | Published 2017-12-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/diors-tarot References: [psfk](https://www.psfk.com/2017/12/dior-is-becoming-a-fortune-teller-with-tarot-themed-pop-ups.html) & [dior](https://www.dior.com/home/en_us) [Dior's](https://www.trendhunter.com/trends/carousel-of-dreams) tarot-inspired pop-up showcased its 2018 collection, which features symbols and motifs that tie into fortune telling and other forms mystical symbols. The designer brand has opened up seven of these pop-ups, which display a series of decorations and installations inspired by the Motherpeace tarot, which designer Maria Grazia Chiuri sought to re-interpret when designing Dior's cruise 2018 collection. According to DIOR's CEO Sidney Toledano, the brand aimed to create a space that was reflective of the collection, in an attempt to fully immerse the consumer, stating that “We created a specific setting to build a universe that projected the theme of the collection.” The [tarot-inspired pop-ups](https://www.trendhunter.com/trends/tarotinspired-phone-case) can be found in all of Dior's [flagship stores](https://www.trendhunter.com/trends/house-of-dior-new-york). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 69% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Tarot-inspired Pop-ups:** Tarot-inspired pop-ups offer a unique experiential retail experience for consumers. - **Symbolic Fashion Collections:** Fashion brands are incorporating mystical symbols and motifs into their collections to create unique storytelling. - **Immersive Retail Environments:** Retailers are creating specific settings and universes to fully immerse consumers in their brand experience. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage tarot-inspired pop-ups to enhance customer engagement and generate buzz for their collections. - **Experiential Marketing:** Experiential marketing agencies can specialize in creating immersive retail environments inspired by thematic elements like tarot. - **Art Installations:** Artists and designers can collaborate with fashion brands to create unique art installations for tarot-inspired pop-ups. ## Related on Trend Hunter - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Fashion House Festive Carousels](https://www.trendhunter.com/trends/carousel-of-dreams.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md)