<!-- canonical: https://www.trendhunter.com/trends/diors-pure-glow -->
<!-- robots: noindex -->

# Spring-Ready Designer Makeup
Dior's Pure Glow was Inspired by Cherry Blossoms

By Ell Smith | Published 2021-01-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/diors-pure-glow
References: [hypebae](https://hypebae.com/2021/1/dior-beauty-pure-glow-spring-collection-lipsticks-eyeshadows-oil-plumper-blushes-nail-polishes-cherry-blossoms-price-where-to-buy) & [dior](https://www.dior.com/en_hk/make-up/look-of-the-season/spring-2021-makeup-collection-pure-glow?utm_source=Rakuten&utm_medium=affiliates&ranMID=43935&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-tQfcTSHov2sqe5lMrKRaOQ)

[Dior's](https://www.trendhunter.com/trends/bronze-and-glow) Pure Glow is perfect for keeping one's skin fresh during the winer season, offering consumers a myraid of Spring-ready cosmetics that are sure to help one focus on brighter days ahead. The lineup offers a cheery color palette that consists of eye shadows, [blushes, lip products](https://www.trendhunter.com/trends/ontheglow-blush), and even nail polish.

To make things even more seasonal, the designer brand used [cherry blossoms as inspiration](https://www.trendhunter.com/trends/camlia-futura) for the palette, resulting in deep reds and pinks that are perfect for helping one achieve a more blushed but natural look. The products are perfect for those looking to achieve a minimal look with hints of color. Dior's Pure Glow range will be available through select retailers and online.

Image Credit: Dior

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 45% | Activity: 10% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Spring-ready Makeup:** Opportunity for cosmetics companies to offer season-specific products that cater to customers looking to achieve a fresher look during the Spring.
- **Nature-inspired Palette:** Opportunity for cosmetics companies to obtain inspiration from natural elements to create a unique product lineup.
- **Minimal Makeup:** Opportunity for cosmetics companies to provide consumers with makeup that offers a natural look using minimal products.

### Industries Being Reshaped

- **Cosmetics:** The cosmetics industry should take note of season-specific products and nature-inspired palettes when planning their product lineups to appeal to customers looking for a fresher look this Spring.
- **Online Retailers:** Online retailers should consider partnering with cosmetics companies to provide customers with a seasonal and nature-inspired product lineup.
- **Fashion and Apparel:** Fashion and apparel companies should consider the 'minimal makeup' trend as a complementary addition to their clothing designs.

## Related on Trend Hunter

- [Seasonal Winter Makeup Collections](https://www.trendhunter.com/trends/les-beiges.md)
- [Luxurious Glow-Enhancing Capsules](https://www.trendhunter.com/trends/bronze-and-glow.md)
- [Blush-Inspired Perfumes](https://www.trendhunter.com/trends/dior-addict-glow.md)
- [High-End Skin Essentials Collections](https://www.trendhunter.com/trends/skin-essentials-collection.md)
- [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md)
- [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md)
- [Limited-Edition Spring-Inspired Cosmetic Products](https://www.trendhunter.com/trends/springinspired-cosmetic.md)
- [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md)
- [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md)
