# Summer-Reader Designer Cosmetics Dior's Color Games Collection is Being Released This Season By Ell Smith | Published 2020-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diors-color-games References: [hypebae](https://hypebae.com/2020/3/dior-color-games-summer-makeup-collection-eyeshadows-lipstick-blushes-nail-polish-release-date-peter-philips) & [dior](https://www.dior.com/en_int) Switching out one's winter-ready makeup palette for something a little brighter is one of the joys of nearing the summer season, and this transition becomes even more delightful as [Dior's](https://www.trendhunter.com/trends/bronze-and-glow) Color Games makeup collection is filled with [bold hues](https://www.trendhunter.com/trends/lilo-stitch-collection) that can inspire any makeup wearer to experiment. The collection offers [eye shadow palettes](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) that include purple, two blues, pink and coral -- this palette arrives in a convenient compact case for on-the-go touchups. Blushes and bronzers are also included in this collection, offering the perfect opportunity to enhance one's natural glow. Those looking to experiment may enjoy Dior's colored eye liners, which arrive in blue and pink. The line is available from May 1st. Image Credit: Dior ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bright Makeup Palettes:** Disruptive innovation opportunity: Develop affordable, customizable makeup palettes with bold and vibrant colors for consumers to experiment with their look. - **Portable Makeup Cases:** Disruptive innovation opportunity: Create compact and travel-friendly makeup cases that allow easy touch-ups on-the-go. - **Colored Eye Liners:** Disruptive innovation opportunity: Introduce a range of colored eye liners in unique shades to provide makeup enthusiasts with more options for experimentation. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Develop innovative and high-quality cosmetics that cater to the demand for bold and vibrant summer makeup looks. - **Beauty Accessories:** Disruptive innovation opportunity: Design and manufacture portable and multi-functional beauty accessories to complement the needs of makeup enthusiasts on-the-go. - **Makeup Tools:** Disruptive innovation opportunity: Create innovative and user-friendly makeup tools specifically designed to enhance the application of bold and colorful makeup products. ## Related on Trend Hunter - [Seasonal Winter Makeup Collections](https://www.trendhunter.com/trends/les-beiges.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Luxurious Glow-Enhancing Capsules](https://www.trendhunter.com/trends/bronze-and-glow.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Coastal France Cosmetics Collections](https://www.trendhunter.com/trends/nars-hot-escape.md)