# Race Car Pilot Capsules Dior x Lewis Hamilton to Launch Lifestyle Collection By Debra John | Published 2024-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dior-x-lewis-hamilton References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Dior-homme-to-drop-capsule-collection-with-new-brand-ambassador-lewis-hamilton) & [instagram](https://www.instagram.com/p/C9b5wLXIWaV/?img_index=1)  [Dior](https://www.trendhunter.com/trends/chunky-sneaker-1) x [Lewis Hamilton](https://www.trendhunter.com/trends/afrofuturism-1) have collaborated on a new lifestyle collection themed around Africa, incorporating fabric weavers from Burkina Faso and emphasizing sustainability. Designer Kim Jones has worked alongside Lewis Hamilton to bring a capsule focused on creating a collection that combines elegance and functionality, which will be available from October 17 in Dior stores and on the [LVMH](https://www.trendhunter.com/trends/riveria-express) group's e-shop. The collection features "skiing trousers and jackets made from high-performance Japanese fabrics, alongside jeans, knitwear, sweaters, sweatshirts, and fleeces, partially made from bio-sourced and recycled materials." Additionally, casual tweed suits are included. Accessories in the collection comprise "eyewear, helmets, backpacks, mini messenger bags, snow-proof sneakers, brogues, hats, and gloves." Dior has also confirmed that none of the products contain leather, aligning with the collection's sustainable focus. Image Credit: Dior Homme ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 38% | Freshness: 26% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable High-performance Fashion:** The use of bio-sourced and recycled materials in high-performance fabrics opens up new avenues for eco-friendly activewear. - **Luxury Collaborations:** Collaborations between luxury brands and celebrity figures like Lewis Hamilton drive innovation by merging high fashion with personal branding. - **Functional Elegance:** Combining elegance with functionality in lifestyle collections reflects a growing consumer demand for versatile and stylish apparel. ### Who This Affects Most - **Fashion:** Sustainable and ethically-sourced collections are gaining momentum in the fashion industry, appealing to eco-conscious consumers. - **Luxury Goods:** The luxury goods industry is exploring new territories by partnering with celebrities to add unique value to high-end products. - **Textile Manufacturing:** Innovative fabric technologies and sustainable practices in textile manufacturing are paving the way for future developments in high-performance materials. ## Related on Trend Hunter - [Athlete-Joined High Fashion Capsules](https://www.trendhunter.com/trends/afrofuturism-1.md) - [Racer-Collaborative Blue Sneakers](https://www.trendhunter.com/trends/chunky-sneaker-1.md) - [High-Performance Racewear Collections](https://www.trendhunter.com/trends/mercedesamg-petronas-f1.md) - [Race-Inspired Fashion](https://www.trendhunter.com/trends/nahmias-x-formula-1-miami.md) - [Motorsport Street Capsule](https://www.trendhunter.com/trends/puma-x-nahmias.md) - [Luxury Vehicle-Inspired Capsules](https://www.trendhunter.com/trends/aim-leon-dore-x-porsche.md) - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Luxury Capsule Collection](https://www.trendhunter.com/trends/100-thieves-x-lexus-lfa.md)