# Crisp Ladylike Ads The Dior Summer Mix 2012 Campaign Stars a Porcelain Julia Hafstrom By Meghan Young | Published 2012-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dior-summer-mix-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/julia-hafstrom-ladylike-diors-summer-mix-campaign/) & [dior](http://www.dior.com/) [Crisp](https://www.trendhunter.com/trends/crisp-w6) and clean like a porcelain doll, model Julia Hafstrom shows only her most perfect persona in the [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) Summer Mix 2012 Campaign. Featuring the fashion brand's latest crop of [nail polish and lipstick shades](https://www.trendhunter.com/trends/lip-color-collection), the ad campaign really lets the colors take precedence. Popping out against the pristine white backdrop and Hafstrom's flawless skin, it will make anyone want to get their hands on a couple, if not the entire collection. With shades of yellow, pink, turquoise and orange, the Dior Summer Mix 2012 Campaign promotes exactly what a girl would need to perfect her sweet summer ensembles. Whether she prefers color or no color in her wardrobe, these polishes and lipsticks will make sure that she stays true to the season's happy underlying essence. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Colorful Summer Beauty:** Opportunity to create innovative and vibrant beauty products for the summer season. - **Minimalistic Ad Campaigns:** Opportunity to create advertising campaigns that focus on clean and simple aesthetics. - **Seasonal Fashion Collections:** Opportunity to develop fashion collections that align with the changing seasons. ### Where This Applies - **Beauty:** Opportunity for beauty brands to release new vibrant products for the summer season. - **Advertising:** Opportunity for advertising agencies to create minimalistic and aesthetically pleasing campaigns. - **Fashion:** Opportunity for fashion designers to create collections inspired by the seasonal essence. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Luxurious Solid Perfume Collections](https://www.trendhunter.com/trends/solid-perfume1.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Luxurious Nude Lipsticks](https://www.trendhunter.com/trends/rouge-dior.md) - [Vibrant Summer Fragrance Spots](https://www.trendhunter.com/trends/love-a-summer-favorite.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)