# Rippled Facade Luxe Retailers Aranda\Lasch Designs the New Dior Store Interior Facade in Qatar By Amy Duong | Published 2023-10-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dior-store-2 References: [dezeen](https://www.dezeen.com/2023/10/16/aranda-lasch-glowing-facade-undulating-fins-dior/) & [arandalasch](https://arandalasch.com/work/featured/)  American design studio [Aranda\Lasch](https://www.trendhunter.com/trends/enlace-chair) was tasked to create an [interior facade](https://www.trendhunter.com/trends/skims-nyc-flagship) for the Dior store location found right outside of Doha. It is in the Place Vendôme mall in Lusail, and the facade stands an impressive 72 feet tall and features a main entrance adorned with window displays as a celebration of the house's garments. The studio explains the project, stating that it was "Inspired by how the brand's designers, starting with [Monsieur Dior](https://www.trendhunter.com/trends/monsieur-dior), use pleating to turn something soft into something geometric, we strove to transform the softness, movement, and luminous qualities of fabric into architectural materials. Like the pleats in a Dior dress swaying with the movement of the body, the facade tries to capture a fleeting moment with an architecture of unexpected lightness." Image Credit: ArandaLasch ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 15% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Pleating-inspired Facades:** Incorporating pleating techniques and softness into architectural materials to create facades that capture a fleeting moment with unexpected lightness. - **Celebrating Garments in Retail:** Designing retail spaces with window displays that serve as a celebration of the clothing and products offered by the brand. - **Geometric Transformations:** Using pleating to transform soft and flowing fabric into geometric architectural elements. ### Sectors Adopting This - **Luxury Retail:** Creating visually stunning and innovative store facades that enhance the luxury shopping experience. - **Architectural Design:** Exploring the intersection of fashion and architecture to create unique and visually striking designs for retail spaces. - **Interior Design:** Incorporating fashion-inspired elements into interior design to create memorable and captivating retail environments. ## Related on Trend Hunter - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md) - [Fashion House Showroom Designs](https://www.trendhunter.com/trends/kot-architects.md) - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Recycled Glass Retail Facades](https://www.trendhunter.com/trends/bulgari-shanghai.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md)