# Vintage Couture Throwbacks The Dior SS 2011 Campaign Heads Back to the 60s By Kamal Musharbash | Published 2011-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dior-ss-2011 References: [absinthrill.blogspot](http://absinthrill.blogspot.com/2011/01/karlie-kloss-by-steven-meisel-for-dior.html) & [dior](http://www.dior.com) Model Karlie Kloss was photographed in a [vintage appeal](https://www.trendhunter.com/trends/lillys-vintage-vault) for the [Dior SS 2011 advertising campaign](https://www.trendhunter.com/trends/dior-addict-2026-collection) shot by Steven Meisel. Everything screams vintage 60s in the shoot -- from the hairstyle, to the camera filter and the outfits. Chief designer John Galliano's vision for [Christian Dior](https://www.trendhunter.com/trends/diors-2024-collection) always remains consistent, by giving a vintage aspect to the modernized fashion house. The Dior SS 2011 collection itself is quite 60s, but with a bit of 21st century style. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Fashion:** Opportunity for fashion brands to incorporate vintage styles and appeal to consumers' nostalgia. - **Retro Advertising:** Opportunity for marketers to create retro-themed campaigns and reach target audiences through nostalgia marketing. - **Timeless Design:** Opportunity for designers to incorporate classic elements into modern designs and create a new trend of timeless fashion. ### Sectors Adopting This - **Fashion:** Fashion brands can create new collections inspired by vintage trends and appeal to consumers' desire for nostalgia. - **Advertising:** Advertising agencies can create retro-themed campaigns that tap into consumers' emotions and create brand loyalty through nostalgia marketing. - **Design:** Designers can incorporate classic elements into modern designs to create a timeless fashion trend and appeal to consumers' desire for vintage style. ## Related on Trend Hunter - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stage Couture Debuts](https://www.trendhunter.com/trends/jisoo-dior.md)