# Film Noir Ads Model Karlie Kloss in the Dior Spring/Summer 2010 Ad Campaign By Marissa Liu | Published 2010-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dior-spring-summer-2010-ad-campaign References: [wwd](http://www.wwd.com/media-news/fashion-memopad/glossy-karlie-vogue-and-lucky-launch-partnerships-new-gravy-train-2405375) & [forums.thefashionspot](http://www.forums.thefashionspot.com/.../dior-s-s-2010-karlie-kloss-93816.html) Designer John Galliano had model Karlie Kloss channel screen legend Lauren Bacall for the [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) Spring/Summer 2010 ad campaign. Shot by Steven Meiself, the ads were intended to capture the spirit of an old [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand) movie. Kloss smolders while wearing neutral-toned clothes while recalling a young Bacall. Galliano wanted the campaign to evoke an “escapist and sensual” feeling. It, like the Dior Spring/Summer 2010 collection, was inspired by [film noir](https://www.trendhunter.com/trends/rouge-noir). **Implications** - Check out this sensual Ad Campaign by Dior if you're looking to briefly escape from your long work day or boring schedule of errands and telephone calls. The ensembles may even inspire you to step outside your comfort zone next time you put together an outfit for a dinner date or a night out on the town! ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Fashion:** The Dior Spring/Summer 2010 ad campaign's film noir theme signifies a growing trend towards vintage-inspired fashion. - **Escapist Advertising:** The Dior ad campaign demonstrates the rise in escapism-focused advertising, capturing the attention of consumers seeking a break from their daily routines. - **Nostalgic Aesthetics:** The film noir-inspired aesthetic in the Dior ad campaign reflects the popularity of nostalgic visuals in contemporary marketing. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the vintage-inspired trend to create new collections and marketing campaigns that appeal to consumers' love for nostalgia. - **Advertising:** The rise of escapism-focused advertising in industries outside of fashion presents new opportunities for advertising agencies to tap into the consumer desire for an immersive experience. - **Marketing:** By incorporating nostalgic aesthetics into marketing strategies, businesses in various industries can create engaging and memorable campaigns that resonate with consumers. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)