# Celebratory High Fashion Pop-Ups This Dior Pop-Up Centers Around the SS19 Line & the KAWS Collab By Kalin Ned | Published 2018-12-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/dior-popup References: [hypebeast](https://hypebeast.com/2018/12/dior-spring-summer-2019-maxfield-la-pop-up) & [dior](https://www.dior.com/en_int) A new [Dior](https://www.trendhunter.com/trends/designer-of-dreams) pop-up space opened at Maxfield LA. The temporary activation is dedicated to paying homeage to the fashion house's Spring/Summer 2019 collection, as well as to reflect the status of the highly anticipated collaboration with American artist [KAWS](https://www.trendhunter.com/trends/dior-x-kaws). The aesthetic of the [Dior pop-up shop](https://www.trendhunter.com/trends/dior-cafe) is informed by the label's Spring/Summer 2019 presentation. KAWS' bee — a structure that reaches eight feet in height, is placed as a creative centerpiece for the time-sensitive experience. In addition, the shop displays the luxe Oblique BMX bike — an unconventional Dior product that was launched earlier this year. Opened until December 26th, consumers gain access to a number of exclusive garments via the Dior pop-up experience. This includes "Japanese Boro" denim jackets and jeans, graphic tees, accessories, and the iconic saddle bag. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **High Fashion Pop-ups:** Opportunity for luxury brands to create temporary, immersive experiences to engage consumers and showcase exclusive collections. - **Collaborative Fashion Collaborations:** The rising trend of fashion brands collaborating with artists to create unique and limited-edition collections, enhancing brand appeal and driving sales. - **Limited Edition Fashion Products:** Growing consumer demand for exclusive, limited-edition fashion items that offer a sense of uniqueness and status. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can capitalize on the trend of pop-up experiences and collaborations to create innovative brand experiences and drive sales. - **Art and Fashion:** Opportunities for artists to collaborate with fashion brands, creating unique fashion collections that blur the lines between art and fashion. - **Retail and Fashion:** Traditional retail brands can explore the concept of temporary pop-up stores to attract customers and create buzz for their products or collaborations. ## Related on Trend Hunter - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md)