# Designer All-Purpose Balms Dior Le Baume is a Multipurpose, Stylish Skincare Accessory By Laura McQuarrie | Published 2023-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dior-le-baume References: [vmagazine](https://vmagazine.com/article/dior-beauty-launches-le-baume-campaign-with-jisoo-from-blackpink/) & [dior](https://www.dior.com/en_ae/beauty/products/Y0997082-le-baume-revitalizing-balm-for-hands-lips-and-body) Dior [Le Baume](https://www.trendhunter.com/trends/skin-essentials-collection) is a covetable revitalizing balm for the hands, lips and body, and it's as compact and practical as it is stylish and statement-making. This travel-friendly skincare product is ready to be used for various purposes to deliver instant soothing, hydration and nourishment. The formula with 95% natural-origin ingredients is housed in an ergonomic, pebble-shaped container that sports the Dior couture [Logomania](https://www.trendhunter.com/trends/offon-skin-essentials) motif. Le Baume is a unisex, all-purpose product that's made for all skin types, and this is reflected by the fact that Dior is introducing this product to the world with a campaign starring [Blackpink’s](https://www.trendhunter.com/trends/blackpink-and-fragment) Jisoo, professional tennis player Emma Raducanu, South Korean actor and singer Cha Eunwoo and Nigerian model Nonso. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 69% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Skincare:** There's an opportunity to develop more covetable beauty products for on-the-go consumers that serve multiple purposes. - **Natural-ingredient Skincare:** With increasing demand for natural ingredients, there's an opportunity for companies to develop products with higher natural-origin ingredients, like the 95% natural-origin ingredients in Dior Le Baume. - **Unisex Beauty:** As the lines between traditional gender roles continue to blur, there's a growing niche for beauty products that cater to a wider range of consumers, like the unisex Dior Le Baume. ### Industries Being Reshaped - **Beauty and Skincare:** More beauty companies could follow Dior's example and create stylish, multifunctional products like Le Baume. - **Fashion and Luxury Brands:** There's an opportunity for fashion and luxury brands to enter the skincare industry with innovative, high-end products that appeal to modern consumers. - **Sports and Fitness:** As seen with the endorsement of professional tennis player Emma Raducanu, there's an opportunity for sports and fitness companies to collaborate with beauty brands and target active consumers in need of on-the-go skincare solutions. ## Related on Trend Hunter - [Luxurious Multi-Use Balms](https://www.trendhunter.com/trends/dior-le-baumes.md) - [Multi-Benefit Skincare Balms](https://www.trendhunter.com/trends/le-balm.md) - [High-End Skin Essentials Collections](https://www.trendhunter.com/trends/skin-essentials-collection.md) - [Buttery Texture Lip Balms](https://www.trendhunter.com/trends/dior-lip-glow.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Luxe pH Activated Balms](https://www.trendhunter.com/trends/dior-addict-lip-glow.md) - [Multi-Use Moisturizing Balms](https://www.trendhunter.com/trends/squalane-amino-acids-lip-balm.md) - [Pastry-Scented Lip Balms](https://www.trendhunter.com/trends/lip-softening-balm.md)