# Devilish Couture Ads The Dior 'Lady Grey London' Campaign Video is Spellbinding By Amanda Chang | Published 2010-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dior-lady-grey-london References: [adsoftheworld](http://adsoftheworld.com/media/tv/dior_lady_grey_london) & [youtube](http://www.youtube.com/watch?v=YfyGjy5ajF8) When you think of [luxury fashion giant Dior](https://www.trendhunter.com/trends/dior-addict-2026-collection), you should automatically think of chic and magical haute couture, as the new Dior Lady Grey London campaign ad portrays. Watch as the enchanting [Lady Dior](https://www.trendhunter.com/trends/lucky-collection) captures the hearts of her viewers on one starry night in the beautiful London town. Directed by John Cameron Mitchell and Anonymous Content, the Dior Lady Grey London ad features [celebrity stars](https://www.trendhunter.com/trends/star-studded) Marion Cotillard, Ian McKellen and Russell Tovey. **Implications** - Advertisements that use celebrities to get the attention of audiences and persuade consumers to purchase a certain product are great tools for businesses that are looking to expand their target demographic. By making a product readily available to a wider group of people, awareness about a company's commodities will increase at a rapid rate. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 32% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity Advertisement:** Businesses can look into collaborating with celebrities to promote their products and expand their target audience. - **Luxury Fashion Ads:** Creating luxury fashion ads that are magical and spellbinding can capture the viewer's heart and increase awareness about a company's commodities. - **Haute Couture Marketing:** Businesses in the fashion industry can utilize haute couture marketing strategies to promote their high-end products and invoke a sense of enchantment in their consumers. ### Industries Being Reshaped - **Fashion:** Fashion businesses can use celebrity endorsements and enchanting ads to increase awareness of their products and appeal to a wider audience. - **Beauty:** Beauty businesses can look into collaborating with celebrities to promote their products and utilizing luxury and enchanting marketing techniques. - **Entertainment:** The entertainment industry can create magical and spellbinding advertisements that feature celebrities to capture the viewer's attention and promote their offerings. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)