# Dark Gentlemen's Club Campaigns The Dior Homme 'The Players' Fall/Winter 2013 Campaign is Suave By Michael Hemsworth | Published 2013-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dior-homme-the-players-fallwinter-2013-campaign References: [selectism](http://www.selectism.com/2013/08/20/dior-homme-the-players-fall-winter-2013-campaign/) & [dior](http://www.dior.com/couture/en_gb/fashion-accessories/men) Placing the latest fashions from the design houses' cold weather collection into the optimal scenario, the [Dior](https://www.trendhunter.com/trends/otani) Homme 'The Players' Fall/Winter 2013 Campaign sees the models clad in elegant wear as they socialize in a dark, regal gentlemen's club. The marketing campaign behind the latest collection is a little bit eerie and a whole lot of luxury with the men relaxing in the company of each other, classic libraries and smoking rooms. The Dior Homme 'The Players' Fall/Winter 2013 Campaign is a step in a lighter direction for the rather stark fashion line, as the majority of advertising that has come out of the house in the past while has been [predominantly monochromatic](https://www.trendhunter.com/trends/jiyongkim-fw25). With dark greens and subtle lighting, the Dior Homme 'The Players' Fall/Winter 2013 Campaign is both fresh and a little bit mysterious. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Dark-themed Marketing Campaigns:** Explore utilizing dark and mysterious aesthetics in marketing campaigns to create a sense of luxury and mystique. - **Luxury Fashion in Unique Settings:** Consider showcasing high-end fashion in unconventional locations, such as a gentlemen's club, to create a unique and memorable experience for customers. - **Lighter Direction for Stark Fashion Lines:** Incorporate more color and subtle lighting into advertising campaigns for fashion lines known for their minimalistic designs to diversify their brand image. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage dark-themed marketing campaigns to create a luxurious and distinctive brand image. - **Luxury Lifestyle:** Luxury lifestyle brands can explore unconventional settings, like gentlemen's clubs, to showcase their products and create a sense of exclusivity. - **Marketing and Advertising:** Marketing and advertising professionals can help fashion brands shift their brand image by incorporating more color and subtle lighting into their campaigns. ## Related on Trend Hunter - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)