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# Golden Stitched Shirts
The Dior Homme Dress Shirt is Made with Real Gold

By Sarah St.Jules | Published 2013-08-11 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/dior-homme-dress-shirt
References: [complexmag](http://www.complexmag.ca/style/2013/08/dior-homme-uses-gold-thread-for-embroidery) & [dior](http://www.dior.com/home/en_gb)

If you have ever wanted to truly experience luxury, then you need to have the [Dior](https://www.trendhunter.com/trends/dior-and-stone-island) Homme dress shirt that uses real gold stitching as embroidery.

Dior is a fashion powerhouse whose designs every season are watched and adored. This fall, for their menswear line, they have created a classic white button down with a twist. Dior has taken their iconic stitched bee and made it with gold thread. The fashion powerhouse has used actual 18K gold in the thread. All other features of the button down are up to typical Dior standard, the only change is the exquisite bee stung design on the chest. The Dior Homme dress shirt is the peak of luxury, and wearing a shirt that is made with 18K gold is an incredible experience.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 64% | Activity: 94% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Fashion:** Disruptive innovation opportunity: Explore the use of unconventional materials, such as gold, in high-end fashion designs.
- **Experiential Luxury:** Disruptive innovation opportunity: Combine luxury fashion with unique experiences, like wearing a shirt adorned with 18K gold stitching.
- **Iconic Branding:** Disruptive innovation opportunity: Incorporate signature brand logos or symbols using innovative techniques, such as gold thread embroidery.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Introduce unconventional materials and design elements in high-end fashion collections.
- **Luxury Goods:** Disruptive innovation opportunity: Create unique and extravagant luxury items, such as shirts adorned with real gold stitching, to cater to high-end clientele.
- **Jewelry:** Disruptive innovation opportunity: Explore collaborations between fashion and jewelry brands to create innovative pieces that showcase precious materials like gold in unexpected ways.

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