# Dapper Woodsy Fashion Ads The Dior Homme 2012 Campaign is Shot Outdoors by Karl Lagerfeld By Trenton Millar | Published 2012-08-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/dior-homme-2012 References: [highsnobiety](http://www.highsnobiety.com/2012/08/12/dior-homme-fallwinter-2012-campaign-by-karl-lagerfeld/) & [dior](http://www.dior.com/couture/en_us/fashion-accessories/men/winter-2012) The Dior Homme 2012 Fall/Winter advertising campaign shows off the expertly tailored collection in a sparse winter forest setting. Shot by the renowned photographer Karl Lagerfeld, this photo shoot matches classy high-style fashion with a wooded backdrop playing on a modern hunting party feel. Models Daisuke Ueda, Hao Yun Xiang and Non Fulong dress in some smart outerwear choices. The collection utilizes a [military green colored wool fabric](https://www.trendhunter.com/trends/studio-nicholson-fw25) along with a black wool that is embellished with white detailing. The styling of Jakob K. brings together [clean lines and great fit](https://www.trendhunter.com/trends/fallwinter-2025) with the natural condition of the outdoors. The Dior Homme 2012 Fall/Winter advertising campaign does a great job of showing the high-fashion quality of the clothes while still making them accessible to the everyday man. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Fashion Photography:** Disruptive innovation opportunity: Explore new outdoor locations and settings for fashion campaigns. - **Military-inspired Fashion:** Disruptive innovation opportunity: Incorporate military-inspired elements into fashion collections and designs. - **High-fashion Accessibility:** Disruptive innovation opportunity: Develop fashion campaigns that showcase high-fashion quality while making it relatable and accessible to a wider audience. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Discover new techniques and styles for fashion photography that emphasize unique outdoor settings. - **Fashion Design:** Disruptive innovation opportunity: Infuse military-inspired elements into fashion designs and collections to create a modern and distinctive aesthetic. - **Fashion Marketing:** Disruptive innovation opportunity: Create marketing strategies that highlight the high-fashion quality of products while emphasizing their accessibility to everyday consumers. ## Related on Trend Hunter - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md)