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# Ferris Wheel Fashion Shoots
The Marion Cotillard Dior Fall 2010 Ad is Shot on the London Eye

By Meghan Young | Published 2010-10-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dior-fall-2010
References: [fabsugar](http://www.fabsugar.com/Marion-Cotillard-Dior-Cruise-London-Ad-11527607) & [dior](http://www.dior.com)

Take a look at this Dior Fall 2010 campaign and prepare to be in awe. Featuring [Marion Cotillard](https://www.trendhunter.com/trends/out-west-collection), this Dior shoot was captured on the London Eye [Ferris](https://www.trendhunter.com/trends/sleep-capsule) Wheel.

Photographed by Mert Alas and Marcus Piggott, this Dior Fall 2010 campaign is perhaps the most glamorous one to date. Toting a stunning [Lady Dior](https://www.trendhunter.com/trends/designer-of-dreams) bag in gray, Cotillard looks gorgeous as the sun is setting softly behind her. Check out the featured gallery and take a look at this feminine Dior Fall 2010 campaign up close.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 69% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Ferris Wheel Fashion Shoots:** Opportunity for luxury fashion brands to showcase their products in unconventional and eye-catching ways through Ferris wheel photoshoots.
- **Glamorous Location Shoots:** Potential for fashion brands to create campaigns in beautiful and unique locations to enhance the creativity and aesthetic appeal of their products.
- **Celebrity Endorsements:** Celebrity endorsements can help create buzz and enhance the brand image of fashion companies.

### Industries Being Reshaped

- **Luxury Fashion:** Luxury fashion brands can leverage unique location shoots to attract a broader audience and convey a desired brand image.
- **Celebrity Advertising:** Opportunity for fashion brands to collaborate with celebrities to drive brand awareness and sales.
- **Photography and Videography:** The photography and videography industry can benefit from the growth of creative and unconventional photoshoots for fashion brands.

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