# Couture VR Experiences Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients By Rebecca Byers | Published 2015-05-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dior-eyes References: [psfk](http://www.psfk.com/2015/05/dior-virtual-reality.html) [Dior](https://www.trendhunter.com/trends/christian-dior-beauty-boutique) Eyes is an innovative new retail concept pioneered by the iconic French fashion house that will serve as an [immersive way to interact with clients](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1). To be available for public use in Dior stores by June 2015, Dior Eyes will provide a behind-the-scenes look at the world of the brand's backstage show preparation. In order to create the Dior Eyes experience, the couture house partnered with DigitasLBi Labs France. Dior Eyes is an intriguing concept based on the brand's understanding of the new meaning of fashion week shows and the relationship between luxury brands and consumers. The exclusivity of the Dior Eyes [virtual reality experience](https://www.trendhunter.com/trends/a-conversation-with-the-sun) is an ingenious way for brands to take back the power in terms of behind-the-scenes fashion week coverage from bloggers and other industry influencers. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Fashion:** Fashion brands can harness the power of virtual reality to offer immersive experiences and take consumers behind-the-scenes during their shows. - **Branded VR Headsets:** The use of branded VR headsets, like Dior Eyes, for luxury brands to interact with clientele creates a unique, immersive experience and fosters an emotional connection to the brand. - **Experiential Retail:** Innovative retail concepts like Dior Eyes provide an engaging and immersive shopping experience, leading to increased brand loyalty and revenue opportunities. ### Where This Applies - **Fashion:** Fashion brands can leverage virtual reality to provide unique and innovative experiences for their customers, whether it's for fashion shows or online shopping. - **Retail:** Retailers can use virtual reality to bring their products to life and create immersive experiences for customers, driving sales and increasing brand loyalty. - **Luxury Brands:** Luxury brands can use virtual reality to offer exclusive, behind-the-scenes experiences that create emotional connections with customers, fostering brand loyalty and boosting revenue. ## Related on Trend Hunter - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Luxury Spatial Computing Apps](https://www.trendhunter.com/trends/balenciaga-app.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Luxury Designer Train Journeys](https://www.trendhunter.com/trends/riveria-express.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Personalized Luxury Eyewear](https://www.trendhunter.com/trends/inovati.md)