# Designer Contacts "Dior Eyes" Christian Dior Contact Lenses By Ryan Hinkson | Published 2010-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dior-eyes-christian-dior-contact-lenses References: [luxuo](http://www.luxuo.com/tag/john-galliano) & [lifeandgossip](http://lifeandgossip.com/2010/06/21/christian-dior-contact-lenses/) They say "beauty is in the eye of the beholder," well now luxury contacts will be in the eye of anyone who can afford them. The 'Dior Eyes' [Christian Dior](https://www.trendhunter.com/trends/skin-essentials-collection) contact lenses feature the CD logo surrounded by either a black, gold or glitter-colored iris. Now when you take those [Dior sunglasses](https://www.trendhunter.com/trends/rverie-collection) off, you can still reveal your allegiance to the iconic brand. The Dior Eyes Christian Dior contact lenses are now available in Europe and selling for $100 to $150. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Contacts:** There is an untapped market for luxury contacts that can cater to individuals who want to express their personal style through their eye wear. - **Branded Eye Wear:** More luxury brands can explore creating branded contact lenses that can appeal to consumers who are looking for unique eye wear that is different from mainstream options. - **Fashionable Eye Care:** There is an opportunity for designers to incorporate fashion in eye care, creating a new wave of stylish and luxury contacts that cater to individuals who want to make a fashion statement while promoting eye health. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can delve into the eye care industry and create luxury contact lenses that cater to their clientele. - **Vision Care:** Vision care companies can explore introducing more innovative and stylish contact lenses that cater to individual preferences and fashion styles. - **Cosmetics:** Cosmetics brands can incorporate contact lenses in their product line, creating a new category of cosmetic eye wear that can serve both practical and aesthetic purposes. ## Related on Trend Hunter - [Personalized Luxury Eyewear](https://www.trendhunter.com/trends/inovati.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Glitter-Colored Contact Lenses](https://www.trendhunter.com/trends/fairy-1-day.md) - [Spiralled Shape Contact Lenses](https://www.trendhunter.com/trends/spiral-diopter.md) - [Accessible Eye Care Initiatives](https://www.trendhunter.com/trends/affordable-contact-lenses.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md) - [Wine-Infused Luxury Skincare](https://www.trendhunter.com/trends/dior-lor-de-vie.md)