# Watercolor Fashion Illustrations Dior by Mats Gustafson Showcases Pieces from Latest Collections By Meghan Young | Published 2014-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dior-by-mats-gustafson References: [fashiongonerogue](http://www.fashiongonerogue.com/dior-illustrated-mats-gustafson/) & [matsgustafson.org](http://matsgustafson.org/) The [fashion illustration series](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent) succinctly and aptly titled [Dior](https://www.trendhunter.com/trends/diors-2024-collection) by Mats Gustafson, a Swedish artist based in New York City, will excite people on a variety of levels. Although it targets fashion lovers first and foremost, there is a haunting quality about the images that would attract art lovers in general as well. Clearly the figures depicted are stylish, but the looks are also abstract enough to appeal to the general public. Commissioned by the [luxury label](https://www.trendhunter.com/trends/christian-dior-summer-2025), Dior by Mats Gustafson showcases some elegant pieces from the fall-winter 2013 and cruise 2013 collections. The artist's use of watercolors, pastels and paper treatment really brings a new dimension to the designs. Of course, it doesn't hurt that the dresses, suits and jackets are impeccable in real life. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 74% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Watercolor Fashion Illustrations:** Opportunity for fashion brands to collaborate with artists to create unique and captivating visuals. - **Art-inspired Fashion:** Potential for fashion designers to incorporate abstract and artistic elements into their collections. - **Luxury Brand Collaborations:** Possibility for luxury brands to commission artists to showcase their products in innovative and creative ways. ### Who This Affects Most - **Fashion:** Fashion industry can embrace watercolor illustrations as a creative marketing tool. - **Art:** Art industry can explore collaborations with fashion brands to showcase their work through fashion illustrations. - **Luxury Goods:** Luxury goods industry can utilize art-inspired fashion illustrations to enhance the visual appeal of their products. ## Related on Trend Hunter - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Luxury Fragrance-Inspired Exhibitions](https://www.trendhunter.com/trends/stories-of-a-miss.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md)