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# Baby-Friendly Fashion House Fragrances
Dior Bonne Étoile Has Notes of Wild Rose, Pear and More

By Michael Hemsworth | Published 2023-11-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dior-bonne-toile
References: [hypebeast](https://hypebeast.com/2023/11/baby-dior-bonne-etoile-scented-water) & [dior](https://www.dior.com/en_us/beauty/skincare/the-collections/baby-dior)

![Baby-Friendly Fashion House Fragrances](https://cdn.trendhunterstatic.com/thumbs/518/dior-bonne-toile.jpeg)

The Dior Bonne Étoile scented water for babies has been formulated with wee ones in mind to provide an aromatic experience that's also delicate on skin. The fragrance was created by the brand's Perfume Director Francis Kurkdijan, and doesn't feature any alcohol in the formula with notes of pear, wild rose and white musk in the mix. The fragrance comes packaged in a charmingly juvenile bottle design covered with a floral print designed by [Baby Dior](https://www.trendhunter.com/trends/designer-baby-skincare) Artistic Director Cordélia de Castellane.

The Dior Bonne Étoile scented water for babies is priced at $285 and is expected to be right at home within the Baby Dior collection, which also features an array of aromatic childcare cosmetics to try out.

Image Credit: Baby Dior, [hypebeast](https://hypebeast.com/2023/11/baby-dior-bonne-etoile-scented-water), [dior](https://www.dior.com/en_us/beauty/skincare/the-collections/baby-dior)

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 48% | Activity: 65% | Freshness: 19%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Baby-friendly Fragrances:** The rise of baby-friendly fragrances provides an opportunity for fashion houses to expand their product offerings and capture a new market segment.
- **Alcohol-free Formulations:** The trend towards alcohol-free fragrances opens up possibilities for brands to create delicate and gentle scents that are suitable for sensitive skin, like the Dior Bonne Étoile scented water for babies.
- **Aromatic Childcare Cosmetics:** The popularity of aromatic childcare cosmetics allows fashion houses to explore the synergy between fragrance and skincare, providing innovative options for parents looking for multipurpose products for their babies.

### Sectors Adopting This

- **Fashion:** The fashion industry can tap into the trend of baby-friendly fragrances by creating collections specifically designed for babies and young children.
- **Beauty:** The beauty industry has the opportunity to develop alcohol-free fragrance formulations that cater to consumers with sensitive skin, such as the Dior Bonne Étoile scented water for babies.
- **Childcare:** The childcare industry can expand their offerings by introducing aromatic childcare cosmetics that provide a sensory experience while taking care of babies' skin.

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