# Chandelier-Swinging Fashion Ads Sasha Luss Channels Inner Tarzan for Dior Addict Perfume Campaign By Meghan Young | Published 2014-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dior-addict-perfume References: [fashiongonerogue](http://www.fashiongonerogue.com/sasha-luss-swings-chandelier-new-dior-addict-campaign/) & [vogue.tw](http://www.vogue.com.tw/beauty/massage/content-14149.html) The [Dior](https://www.trendhunter.com/trends/dior-addict-2026-collection) Addict Perfume ad campaign embraces both adventure and luxury, which captures the essence of the scent perfectly. Although the concept of an addict can be construed as negative, in this case it couldn't be more positive. An addict for all things exciting, beautiful and surreal, women are encouraged to enjoy the finer things in life starting with the Dior Addict Perfume. Shot by photographer Ryan McGinley, the Dior Addict Perfume ad campaign stars model Sasha Luss. In addition to swinging off of crystal chandeliers like a modern day Tarzan, she poses topless on top of the ornate fireplace. Appearing in the [Vogue](https://www.trendhunter.com/trends/loewe-6) Taiwan magazine, the platinum blonde beauty is surrounded by an ethereal glow. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Adventure Ads:** There is an opportunity for luxury brands to incorporate the adventurous spirit in their ad campaigns to appeal to consumers seeking excitement and thrill. - **Unconventional Brand Ambassadors:** Companies can partner with models and celebrities known for their daring and adventurous personality to add a new twist to their brand persona. - **Surrealistic Fragrance Campaigns:** Surreal and dreamy ad campaigns can be used by fragrance makers to capture the essence of their scents in an artistic and evocative way. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can use adventurous and daring visuals to showcase their products and cater to thrill-seeking consumers. - **Modeling and Advertising:** Models with a daring and adventurous personality can be used by companies to add a new dimension to their brand image and campaigns. - **Fragrance and Beauty:** Fragrance makers can experiment with unconventional and dreamy campaigns to capture the essence of their scents and appeal to consumers' emotions. ## Related on Trend Hunter - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Blush-Inspired Perfumes](https://www.trendhunter.com/trends/dior-addict-glow.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)