# Voluminous Doe-Eye Lookbooks The Dior Addict Mascara 'It Lash' Campaign Capitalizes on Going Big By Farida Helmy | Published 2014-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dior-addict-mascara References: [fashiongonerogue](http://www.fashiongonerogue.com/dior-addict-it-lash-mascara-photos/) & [dior](http://www.dior.com/beauty/en_gb/minisite/th/dioraddict_itlash.html) It's all about volume for the [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) Addict Mascara 'It-Lash' 2014 campaign. Looking more like an utterly flawless painting of a woman's face than a real life model in the nude with just mascara for cover up, the Dior Addict Mascara 'It-Lash' 2014 campaign looks sleek, sexy and gives mascara ads a whole new look. Starring the absolutely gorgeous model Sasha Lussm, the Dior 'It-Lash' mascara ads literally play on the idea of volume using ladders and graphic effects to show just how much [volumizing can be done](https://www.trendhunter.com/trends/perversion-volumizing-mascara) with the new product. The new beauty product uses a soft elastomer brush that boasts tiny bristles that reach the smallest of lashes. So if you are looking to transform your look, the Dior Addict mascara will give you an easy-to-achieve and sensational look instantly. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Volumizing Beauty Products:** Opportunities for developing new volume-boosting makeup and haircare products. - **Graphic Effects in Advertising:** Opportunities for incorporating eye-catching graphics and visual effects in advertising for beauty and fashion industries. - **Model-led Campaigns:** Opportunities for using stunning models to promote beauty and fashion products. ### Industries Being Reshaped - **Beauty and Skincare:** Innovative beauty brands can experiment with creating volumizing products using new ingredients and applicators. - **Fashion and Apparel:** Fashion brands can use graphic effects and striking visuals to showcase their latest collections in advertising campaigns. - **Marketing and Advertising:** Creative advertising agencies can work with beauty and fashion brands to develop unique campaigns that incorporate stunning models and visual effects. ## Related on Trend Hunter - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md)