# Cinematic Scent Ads The Dior Addict 2012 Campaign Stars a Summery Daphne Groeneveld By Meghan Young | Published 2012-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dior-addict-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/daphne-groeneveld-cinematic-dior-addict-campaign/) & [dior](http://www.dior.com/beauty/int/en/fragrance/women-fragrance/dior_addict/ldioraddictfpl.html) Sweet, summery and surreal, the Dior Addict 2012 campaign will have every woman wondering about this latest couture scent in no time. Accompanied by the film playfully titled, '[And Dior Created Woman](http://www.trendhunter.com/trends/and-dior-created-woman),' the print ads, like the film, was inspired by Brigitte Bardot’s iconic role in 'And God Created Woman' directed by Roger Vadim. Model Daphne Groeneveld beautifully channels her inner blonde bombshell for the cinematic photoshoot. Lensed by Tim Walker in collaboration with director Jonas Åkerlund, the Dior Addict 2012 campaign was completely captured on location in St. Tropez. With a classic French cinema sentimentality and sensuality, the images follow a carefree sex kitten as she enchants every man she encounters throughout the day. Light-hearted and vibrant, the campaign embraces the swinging 60s era. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cinematic Advertising:** Opportunity for brands to create immersive and memorable ad campaigns that resonate with consumers through cinematic storytelling. - **Nostalgic Marketing:** Brands can tap into consumers' desire for nostalgia by incorporating elements from past eras, like the swinging 60s, into their advertising campaigns. - **Scent Marketing:** Increasing emphasis on using scent as a marketing tool to create emotional connections with consumers, enhancing brand perception and customer experience. ### Who This Affects Most - **Perfume and Fragrance:** Disruptive innovation opportunity in the perfume and fragrance industry by incorporating cinematic storytelling and nostalgic elements into scent marketing. - **Fashion and Cosmetics:** Opportunity for fashion and cosmetics brands to leverage cinematic advertising techniques and nostalgic marketing to create captivating campaigns that resonate with consumers. - **Film and Entertainment:** Disruptive innovation opportunity in the film and entertainment industry by exploring collaborations with brands to create cinematic advertising campaigns that blur the line between film and advertising. ## Related on Trend Hunter - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Blush-Inspired Perfumes](https://www.trendhunter.com/trends/dior-addict-glow.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)