# Premium High-ABV Cocktails DIO Canned Cocktails are Low in Sugar & Calories with 15% ABV By Laura McQuarrie | Published 2023-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dio References: [thedieline](https://thedieline.com/blog/2023/6/28/dio-redefining-mixology-with-premium-ready-to-drink-canned-cocktails) & [drinkdio](https://drinkdio.com/products/spicy-pineapple-margarita)  [DIO](https://www.trendhunter.com/trends/blood-orange-cosmo) is a premium, [ready-to-drink canned cocktail](https://www.trendhunter.com/trends/served-cocktails) brand that's low in sugar and calories and rich in alcohol—every DIO canned cocktail flavor comes in at 15% ABV, making them a standout addition to the RTD cocktail category. Inspired by the god of festivity, the brand creates cocktails with a modern twist. While the Spicy Pineapple Margarita appeals to those who love a taste of the tropics with a hint of heat, Hibiscus Rose French 75 pairs sparkling wine and botanical gin with aromatic florals. In the lineup, there are also [vodka-based cocktails](https://www.trendhunter.com/trends/sparkling-vodka-drink) that reinvent classic serves like martinis and mules. These 200ml cans offer up two servings per can with less than three grams of sugar per serving. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 75% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium High-abv Cocktails:** Opportunity for creating innovative high-ABV canned cocktails that cater to health-conscious consumers. - **Low Sugar & Calorie Canned Cocktails:** Opportunity for developing low sugar and calorie canned cocktails that provide a guilt-free drinking experience. - **Reinventing Classic Cocktail Serves:** Opportunity for reimagining classic cocktails like martinis and mules with modern flavor profiles and packaging. ### Where This Applies - **Ready-to-drink (RTD) Cocktail Industry:** Opportunity for brands to disrupt the RTD cocktail market with premium, low sugar, and high-ABV offerings. - **Health-conscious Beverage Industry:** Opportunity for the health-conscious beverage industry to tap into the growing demand for low sugar and calorie alcoholic beverages. - **Alcoholic Beverage Packaging Industry:** Opportunity for packaging companies to provide innovative and trendy packaging solutions for canned cocktails with high-ABV and low sugar content. ## Related on Trend Hunter - [RTD Blood Orange Cocktails](https://www.trendhunter.com/trends/blood-orange-cosmo.md) - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margaritas.md) - [Canned Premium Vodka Cocktails](https://www.trendhunter.com/trends/croc-cocktails.md) - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Mixologist-Made Canned Cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md)