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# Dinosaurs As Pets
Aspirin Ad Show Us Why the Dinosaur Became Extinct

By Vincent Salera | Published 2009-02-24 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/dinosaurs-make-great-pets-aspirin-ad-show-us-why-the-dinosaur-became-extinc
References: [adsoftheworld](http://adsoftheworld.com/media/print/aspirin_plus_c_street)

These ads for Aspirin Plus C want to sell you their brand of aspirin to avoid colds - they claim that the dinosaurs would still be around today if only they had not caught a cold.

First of all, where did that theory come from? As of today, scientists still do not have a conclusive reason, making it really hard to believe that an ad agency has been able to figure it out. Secondly, who would want a [T Rex as a pet](https://www.trendhunter.com/trends/dinosaur-fossils-tyrannosaurus-rex)? They are not really known as “[family-friendly” pets](https://www.trendhunter.com/trends/cesar-love-like-crazy). The [ads were created by advertising agency](https://www.trendhunter.com/trends/dreamies-treats) Graffiti BBDO, Bucharest, Romania with creative direction by Ema Prisca and Balint Hajagos. The copy was written by Adina Basag.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 7% | Activity: 35% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **Pet Dinosaurs:** Opportunity to develop products and services for the growing market of pet dinosaurs, including food, accessories, and training programs.
- **Dinosaur Extinction:** Chance to explore and offer solutions for the longstanding mystery of dinosaur extinction, such as research on climate change, asteroid impacts, or disease.
- **Creative Advertising:** Potential for innovative advertising campaigns that use unconventional and attention-grabbing concepts, like the Aspirin Plus C ads linking dinosaurs and common colds.

### Where This Applies

- **Pet Industry:** Potential for the pet industry to expand its offerings to cater to the unique needs of pet dinosaurs, creating new revenue streams.
- **Research and Science:** Opportunity for research institutions and scientists to further investigate and understand the causes of dinosaur extinction, leading to advancements in paleontology and related fields.
- **Advertising and Marketing:** Opportunity for advertising agencies and marketers to push creative boundaries and develop disruptive campaigns that make strong connections with consumers, like the Aspirin Plus C ads.

## Related on Trend Hunter

- [Digital Dinosaur Toys](https://www.trendhunter.com/trends/bitzee-jurassic-world.md)
- [Collectible Dinosaur Desk Toys](https://www.trendhunter.com/trends/chrome-dino.md)
- [Frosting-Covered Dinosaur Cookies](https://www.trendhunter.com/trends/dynamite-dinosaurs.md)
- [Interactive Hatching Dinosaur Toys](https://www.trendhunter.com/trends/dinosaur-toys.md)
- [Dino-Themed QSR Menus](https://www.trendhunter.com/trends/primal-menu.md)
- [Interactive Fossil-Inspired Costumes](https://www.trendhunter.com/trends/wearable-dinosaur-costume.md)
- [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)
- [Dinosaur Fossil-Themed Bong Designs](https://www.trendhunter.com/trends/dinosaur-fossil.md)
- [Dinosaur-Shaped Chicken Nuggets](https://www.trendhunter.com/trends/dino-chicken-dino-egg.md)