# Dinosaur Storefront Displays Stella McCartney Clearly Digs Inflatable Dinos By Shelby Lee Walsh | Published 2009-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dinosaur-displays-stella-mccartney References: [notcot](http://www.notcot.com/archives/2009/05/stella_mccartne.php) & [stellamccartney](http://www.stellamccartney.com/) The [Stella McCartney store](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) in the meatpacking district of New York City has a new youthfully playful twist in their front window display. Decorative [inflatable dinos](https://www.trendhunter.com/trends/giant-inflatables) are adorning the display and making everyone's day just a little more fun. I guess style and creativity is to be expected from Stella McCartney, who always seems to deliver. Kudos to the creative team who designed such an [eye-catching display](https://www.trendhunter.com/trends/jellycat-caf)! **Implications** - Consumers are increasingly looking for an escape for the quotidian. This stems from the hyper-rational order of urban life and the suppression of the imagination. Companies should seek ways to break the familiar order structure with the unexpected and they may find receptive consumers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 66% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Inflatable Displays:** Opportunity for companies to create eye-catching and playful displays using inflatable elements. - **Youthful Playfulness:** Companies can tap into the desire for whimsy and escape by incorporating youthful and fun elements into their branding and marketing. - **Creative Storefronts:** The use of imaginative and unconventional storefront displays can attract attention and engage consumers in a unique way. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can adopt playful and creative storefront displays to stand out and capture consumer attention. - **Visual Merchandising:** Visual merchandising companies can offer innovative display solutions using inflatable elements to create visually stunning and engaging storefronts. - **Creative Marketing Agencies:** Creative marketing agencies can help brands incorporate youthful and imaginative elements in their marketing strategies to resonate with consumers seeking an escape from everyday life. ## Related on Trend Hunter - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Interactive Fossil-Inspired Costumes](https://www.trendhunter.com/trends/wearable-dinosaur-costume.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Energetic Green Retail Makeovers](https://www.trendhunter.com/trends/longchamp-store.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Dinosaur Fossil-Themed Bong Designs](https://www.trendhunter.com/trends/dinosaur-fossil.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Modular Bubble-Like Sofas](https://www.trendhunter.com/trends/camaleonda-sofa.md)